Robinhood shares your personal data — including financial and behavioral information — with third-party advertising partners to show you targeted ads on other websites and apps.
This analysis describes what Robinhood's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your sensitive financial behavior on Robinhood may be used to build an advertising profile that follows you across the internet, which many users would not expect from a financial services provider.
The updated privacy policy reorganizes how Robinhood discloses its handling of financial information, now grouping GLBA-regulated disclosures by individual service entity with updated reference links rather than listing all entities in a single section. The policy also removed coverage of Robinhood Social, meaning privacy practices for that social media product are no longer described in this statement. The revised policy clarifies that it applies when you are logged into services or interact through online customer service channels, and directs users to a separate Robinhood Markets US Online Privacy Statement for information about non-financial data collection practices.
View change record →Robinhood collects extensive personal and financial data — including transaction history, device data, and behavioral inferences — and shares it with affiliates, service providers, and third-party advertising partners. This means your investment activity and financial profile may inform targeted advertising both on and off the platform. You can opt out of the sale or sharing of your personal information for targeted advertising by visiting Robinhood's privacy settings in the app or at robinhood.com/privacy.
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Under CCPA/CPRA, sharing personal information with third parties for cross-context behavioral advertising constitutes a 'share' triggering opt-out rights under Cal. Civ. Code § 1798.120; firms must maintain and honor Global Privacy Control (GPC) signals and provide a clear opt-out link.
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Your sensitive financial behavior on Robinhood may be used to build an advertising profile that follows you across the internet, which many users would not expect from a financial services provider.
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