Riot uses cookies and similar tracking technologies on its websites and in its games to collect data about your browsing and gameplay behavior, and to serve personalized advertising.
This analysis describes what Riot Games's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational mechanisms through which Riot Games and third-party partners collect behavioral data during service use. This data collection infrastructure supports both service performance optimization and analytics operations.
Riot Games has restructured how it presents information about data collection and use in its privacy notice. The company narrowed its third-party disclaimer by removing the phrase 'we don't own or control,' replacing it with 'we don't control'—a distinction that may affect which entities the company is claiming it has no privacy responsibility for. For California residents, the notice now consolidates information about categories of personal information and their purposes into a single section rather than splitting them across the document. The practical implication depends on how Riot Games operationally interprets 'control' in relation to its business relationships and how California regulators view this language under CCPA notice requirements.
View change record →Cookies and trackers on Riot's platforms may share your data with advertising networks. You can manage your cookie preferences using the Cookie Preferences tool available on riotgames.com.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
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Riot Games has changed this document before.
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"The Riot Services use cookies, web beacons, and similar technologies to automatically collect, store, and read files on your device. They may be delivered in a first-party (i.e., by Riot Games) or third-party (i.e., by other companies) context. These tools help the Riot Services work and operate more efficiently, as well as collect info about how you interact with us.— Excerpt from Riot Games's Riot Games Privacy Notice
Use of tracking technologies for advertising purposes requires freely given, specific, informed, and unambiguous consent under GDPR and the ePrivacy Directive (EU Cookie Law), as well as opt-out mechanisms under CCPA/CPRA. The presence of Google Tag Manager and LinkedIn Insight Tag in the document's source code indicates third-party tracking that should be assessed for compliance.
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The provision establishes the operational mechanisms through which Riot Games and third-party partners collect behavioral data during service use. This data collection infrastructure supports both service performance optimization and analytics operations.
Cookies and trackers on Riot's platforms may share your data with advertising networks. You can manage your cookie preferences using the Cookie Preferences tool available on riotgames.com.
ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.
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