Riot uses cookies and similar tracking technologies on its websites and in its games to collect data about your browsing and gameplay behavior, and to serve personalized advertising.
This analysis describes what Riot Games's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational mechanisms through which Riot Games and third-party partners collect behavioral data during service use. This data collection infrastructure supports both service performance optimization and analytics operations.
Riot Games has restructured how it presents information about data collection and use in its privacy notice. The company narrowed its third-party disclaimer by removing the phrase 'we don't own or control,' replacing it with 'we don't control'—a distinction that may affect which entities the company is claiming it has no privacy responsibility for. For California residents, the notice now consolidates information about categories of personal information and their purposes into a single section rather than splitting them across the document. The practical implication depends on how Riot Games operationally interprets 'control' in relation to its business relationships and how California regulators view this language under CCPA notice requirements.
View change record →Cookies and trackers on Riot's platforms may share your data with advertising networks. You can manage your cookie preferences using the Cookie Preferences tool available on riotgames.com.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
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Riot Games has changed this document before.
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"The Riot Services use cookies, web beacons, and similar technologies to automatically collect, store, and read files on your device. They may be delivered in a first-party (i.e., by Riot Games) or third-party (i.e., by other companies) context. These tools help the Riot Services work and operate more efficiently, as well as collect info about how you interact with us.— Excerpt from Riot Games's Riot Games Privacy Notice
Use of tracking technologies for advertising purposes requires freely given, specific, informed, and unambiguous consent under GDPR and the ePrivacy Directive (EU Cookie Law), as well as opt-out mechanisms under CCPA/CPRA. The presence of Google Tag Manager and LinkedIn Insight Tag in the document's source code indicates third-party tracking that should be assessed for compliance.
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Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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The provision establishes the operational mechanisms through which Riot Games and third-party partners collect behavioral data during service use. This data collection infrastructure supports both service performance optimization and analytics operations.
Cookies and trackers on Riot's platforms may share your data with advertising networks. You can manage your cookie preferences using the Cookie Preferences tool available on riotgames.com.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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