Riot uses cookies and similar tracking technologies on its websites and in its games to collect data about your browsing and gameplay behavior, and to serve personalized advertising.
This analysis describes what Riot Games's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational mechanisms through which Riot Games and third-party partners collect behavioral data during service use. This data collection infrastructure supports both service performance optimization and analytics operations.
Riot Games has restructured how it presents information about data collection and use in its privacy notice. The company narrowed its third-party disclaimer by removing the phrase 'we don't own or control,' replacing it with 'we don't control'—a distinction that may affect which entities the company is claiming it has no privacy responsibility for. For California residents, the notice now consolidates information about categories of personal information and their purposes into a single section rather than splitting them across the document. The practical implication depends on how Riot Games operationally interprets 'control' in relation to its business relationships and how California regulators view this language under CCPA notice requirements.
View change record →Cookies and trackers on Riot's platforms may share your data with advertising networks. You can manage your cookie preferences using the Cookie Preferences tool available on riotgames.com.
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Cookies may also allow us and our service providers to collect data about your use of our services, including text you enter, screen recordings of your mouse movements, and other interactions as you browse and use our services, even if you don't have an account or Profile.
We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...
These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor.
"The Riot Services use cookies, web beacons, and similar technologies to automatically collect, store, and read files on your device. They may be delivered in a first-party (i.e., by Riot Games) or third-party (i.e., by other companies) context. These tools help the Riot Services work and operate more efficiently, as well as collect info about how you interact with us.Excerpt from Riot Games's Privacy Notice
Use of tracking technologies for advertising purposes requires freely given, specific, informed, and unambiguous consent under GDPR and the ePrivacy Directive (EU Cookie Law), as well as opt-out mechanisms under CCPA/CPRA.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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The provision establishes the operational mechanisms through which Riot Games and third-party partners collect behavioral data during service use. This data collection infrastructure supports both service performance optimization and analytics operations.
Cookies and trackers on Riot's platforms may share your data with advertising networks. You can manage your cookie preferences using the Cookie Preferences tool available on riotgames.com.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Riot Games.