Third-Party Advertising and Analytics Data Sharing

What it is

Replit discloses that it shares user information with advertising and analytics companies, as well as service providers handling payments, hosting, email, and marketing on its behalf.

Why it matters (compliance & governance perspective)

The policy authorizes sharing personal information with advertising and analytics partners, which under California's CPRA constitutes sharing of personal information and triggers opt-out rights for California residents.

Consumer impact (what this means for users)

Personal information including usage activity, device identifiers, and behavioral data may be shared with third-party advertising and analytics partners, which may result in targeted advertising or cross-platform tracking. California residents have the right to opt out of this sharing.

What you can do

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: This provision implicates CCPA and CPRA, which define sharing of personal information with advertising partners for cross-context behavioral advertising as a regulated activity requiring opt-out capability. Under GDPR, sharing with advertising partners requires a valid lawful basis, and consent is generally required for behavioral advertising involving EU/EEA residents. The FTC also has jurisdiction over deceptive data sharing practices. GOVERNANCE EXPOSURE: Medium. The disclosure of advertising and analytics data sharing is common across consumer platforms; however, compliance depends on whether opt-out mechanisms are functional and adequately disclosed, and whether data processing agreements with advertising partners meet GDPR Article 28 or CPRA contractor requirements. JURISDICTION FLAGS: California residents under CPRA have an explicit right to opt out of sharing; EU/EEA residents require consent for behavioral advertising; UK residents are subject to ICO guidance on online advertising and tracking. CONTRACT AND VENDOR IMPLICATIONS: Procurement and legal teams should confirm that data processing agreements with advertising and analytics partners include appropriate contractual protections, data use limitations, and security requirements consistent with GDPR Article 28 and CPRA contractor obligations. COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the opt-out mechanism for California residents is prominently disclosed and functional; review whether consent management platforms capture valid consent for EU/EEA users prior to advertising data sharing; and maintain an up-to-date record of advertising and analytics partners as required by GDPR documentation obligations.

Applicable agencies

Applicable regulations

Provision details

Other risks in this policy

• User Content and AI Training Use medium
• Children's Privacy and COPPA Compliance medium
• California Resident Rights and Opt-Out of Sale or Sharing medium
• GDPR Rights for EEA and UK Users medium
• Data Retention low
• Cookies and Tracking Technologies low

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