Redfin shares your personal information with third parties including social media platforms and advertising networks to show you targeted ads on other websites and apps.
This analysis describes what Redfin's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational scope of data-sharing practices that support Redfin's service delivery, analytics, and advertising functions across multiple platforms. The authorization enables the company to implement targeted marketing and personalization features that require information distribution to external partners.
Your browsing activity, saved searches, and account data on Redfin may be shared with social media platforms and advertising networks to display personalized ads to you outside of Redfin, which California residents and users in certain other states can opt out of.
How other platforms handle this
We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...
Advertising networks. Analytics providers. We may share your personal information with third parties for cross-context behavioral advertising purposes. California residents have the right to opt out of the sale or sharing of their personal information.
Users authorise us and each Subsidiary to supply payment information details to a third-party payment provider for the purpose of processing Fan Payments.
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"We may share Personal Information with such third parties to deliver Redfin tailored content both on our Services and on third party sites (e.g., social media sites). We may also use the information listed above to help diagnose problems and performance with the Services, analyze trends, customize your experience, and administer the Services. We may provide IP addresses to third-parties to help us analyze website user survey data. We may also use the information described in this section to better target information about Redfin's Sites and Services, for example, by displaying more accurate or relevant information on our Sites, matching you to a public record listing of a property, tailoring the advertising we display on third party websites and platforms, and sending better targeted and tailored messages, including via email and/or push notifications.— Excerpt from Redfin's Redfin Privacy Policy
REGULATORY LANDSCAPE: Sharing personal data with third-party advertising platforms for cross-site targeted advertising constitutes a 'sale' or 'sharing' of personal information under CCPA/CPRA, triggering opt-out rights and the requirement to honor Global Privacy Control (GPC) signals. The FTC Act applies to any deceptive characterization of these data flows. State AG offices in California, Colorado, Virginia, and Connecticut have active enforcement postures on data sharing for advertising purposes. GOVERNANCE EXPOSURE: High for California and other opt-out states. The policy's authorization to share data with social media platforms for tailored content delivery is a textbook 'sharing for cross-context behavioral advertising' under CPRA, requiring a clearly accessible opt-out mechanism and GPC signal recognition. Failure to honor GPC is a documented CPPA enforcement priority. JURISDICTION FLAGS: California (CPRA sharing opt-out, GPC compliance), Colorado (CPA opt-out of targeted advertising), Virginia (VCDPA opt-out of targeted advertising), Connecticut (CTDPA opt-out), Texas (TDPSA opt-out). EU/EEA users would require a lawful basis under GDPR Article 6 for this processing; the policy does not address GDPR directly, creating potential exposure for any EU-accessible services. CONTRACT AND VENDOR IMPLICATIONS: Advertising technology partners receiving personal data must be classified under CPRA as either service providers (with a legitimate service purpose and no independent use rights) or third parties (triggering opt-out obligations). This classification must be reflected in data processing agreements. Procurement teams should audit whether current vendor agreements reflect the CPRA's service provider restrictions. COMPLIANCE CONSIDERATIONS: Data mapping should document all third-party advertising platforms receiving personal data and the legal basis for each transfer. Opt-out mechanisms for data sale and sharing should be tested for functionality and GPC signal recognition. The policy's description of IP address sharing with third parties for survey analysis should be assessed as a separate data flow requiring its own vendor classification.
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This provision establishes the operational scope of data-sharing practices that support Redfin's service delivery, analytics, and advertising functions across multiple platforms. The authorization enables the company to implement targeted marketing and personalization features that require information distribution to external partners.
Your browsing activity, saved searches, and account data on Redfin may be shared with social media platforms and advertising networks to display personalized ads to you outside of Redfin, which California residents and users in certain other states can opt out of.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Redfin.