Redfin Privacy Policy

Redfin automatically collects data about you every time you use its site, and may share that data with advertisers, analytics companies, and third parties like LiveRamp to show you targeted ads on Redfin and elsewhere. Your information may be kept even after you delete your account, and if you keep using Redfin after the policy changes, Redfin treats that as your agreement to the new terms. Redfin can also share your information with law enforcement or other parties based on its own judgment, without notifying you first.

Redfin's Privacy Policy establishes the conditions under which Redfin collects, uses, shares, and retains Personal Information from users of its Services. It authorizes automatic collection of IP address, cookie, browser, and activity data on every site interaction; permits sharing of user data with advertising networks, analytics providers, social networks, and named third parties such as LiveRamp Inc. for ad-targeting purposes; and acknowledges that these practices may constitute a 'sale' or 'sharing' of Personal Information under applicable law. Retention of Personal Information persists for as long as Redfin determines a valid business purpose or legal obligation exists, including after account deletion. Redfin reserves sole discretion to disclose user information to government, law enforcement, or private parties in response to claims or legal processes, limits its liability for unintentional disclosure to the fullest extent permitted by applicable law, and deems continued use of the Services after a policy update as acceptance of the revised terms.

Every interaction with Redfin's Sites results in automatic collection of your IP address, cookie data, browser details, and activity — independent of anything you voluntarily submit. Your data, including your email in hashed form, may be passed to third parties such as LiveRamp and advertising networks to target ads at you on Redfin and on other websites and social media. Deleting your account does not guarantee deletion of your Personal Information, as Redfin retains data for as long as it determines a business purpose or legal obligation exists. Redfin acknowledges that sharing data with ad companies and analytics providers may constitute a 'sale' or 'sharing' of Personal Information, which means California residents have the ability to opt out of that sale or sharing by exercising the opt-out rights that apply to them.