Provision record
Redfin · Redfin Privacy Policy · View original document ↗

Sharing Personal Information with Real Estate and Advertising Partners

High severity High confidence Explicit document language Common · 288 of 352 platforms
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Document Record

What it is

Redfin shares your personal information with third parties including social media platforms and advertising networks to show you targeted ads on other websites and apps.

This analysis describes what Redfin's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This means your real estate browsing behavior and account data may follow you across the internet in the form of targeted advertising, even on unrelated platforms.

Clause Stability Stable

0
Changes
5
Months Monitored
May 10, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 4430 other provisions on other platforms.

Consumer impact (what this means for users)

Your browsing activity, saved searches, and account data on Redfin may be shared with social media platforms and advertising networks to display personalized ads to you outside of Redfin, which California residents and users in certain other states can opt out of.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    To opt out of the sale or sharing of your personal data for advertising purposes, contact privacy@redfin.com or use the opt-out link in the California-specific section of Redfin's privacy settings page. California residents can also submit a request via Redfin's designated privacy request portal.

How other platforms handle this

Ancestry Medium

Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may share Personal Information with such third parties to deliver Redfin tailored content both on our Services and on third party sites (e.g., social media sites). We may also use the information listed above to help diagnose problems and performance with the Services, analyze trends, customize your experience, and administer the Services. We may provide IP addresses to third-parties to help us analyze website user survey data. We may also use the information described in this section to better target information about Redfin's Sites and Services, for example, by displaying more accurate or relevant information on our Sites, matching you to a public record listing of a property, tailoring the advertising we display on third party websites and platforms, and sending better targeted and tailored messages, including via email and/or push notifications.

Excerpt from Redfin's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY LANDSCAPE: Sharing personal data with third-party advertising platforms for cross-site targeted advertising constitutes a 'sale' or 'sharing' of personal information under CCPA/CPRA, triggering opt-out rights and the requirement to honor Global Privacy Control (GPC) …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Redfin Privacy Policy
Entity
Redfin
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-009723
Document ID
CA-D-00234
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8a21453d8c517ea87ed64ea6c1d272eedaa3c8d0eed6f477d9441e27eeaa5e4c
Analysis generated
May 8, 2026 10:13 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Redfin
Document: Redfin Privacy Policy
Record ID: CA-P-009723
Captured: 2026-05-08 10:13:46 UTC
SHA-256: 8a21453d8c517ea8…
URL: https://conductatlas.com/platform/redfin/redfin-privacy-policy/provision/CA-P-009723/sharing-personal-information-with-real-estate-and-advertising-partners/
Accessed: Aug. 24, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Redfin's Sharing Personal Information with Real Estate and Advertising Partners clause do?

This means your real estate browsing behavior and account data may follow you across the internet in the form of targeted advertising, even on unrelated platforms.

How does this clause affect you?

Your browsing activity, saved searches, and account data on Redfin may be shared with social media platforms and advertising networks to display personalized ads to you outside of Redfin, which California residents and users in certain other states can opt out of.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Redfin?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Redfin.