Redfin collects your precise physical location from your device if you give permission, and also estimates your location from your IP address even without explicit permission.
This analysis describes what Redfin's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Geolocation data can reveal sensitive information about where you live, work, and spend time, and Redfin uses it both to personalize the service and for broader advertising and targeting purposes.
This provision means Redfin may track your physical location in real time when you use its mobile app or website, and uses that data for both service features and targeted advertising, including on third-party platforms.
How other platforms handle this
Geolocation Information
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
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"If permitted by the settings on your device and/or with your consent, we will also collect your geo-location information. We use this to provide you with location-specific information, such as homes for sale near your current location as determined by your geolocation, and information about listing your home for sale based on your geolocation. We may also approximate your location based on your IP address, to customize your experience on our Sites.— Excerpt from Redfin's Redfin Privacy Policy
REGULATORY LANDSCAPE: Precise geolocation collection engages CCPA/CPRA, which classifies precise geolocation as sensitive personal information requiring specific disclosure and opt-out rights under the CPRA. Several additional U.S. state privacy laws (Virginia VCDPA, Colorado CPA, Connecticut CTDPA) also treat precise geolocation as sensitive data requiring heightened consent or opt-in mechanisms. The FTC has issued guidance on mobile location data and its use by third parties, and the FTC Act applies to deceptive or unfair practices in this area. Canadian collection engages PIPEDA's consent requirements for sensitive data. GOVERNANCE EXPOSURE: Medium. The policy discloses both device-level precise geolocation (consent-gated) and IP-based approximate location (no explicit consent gate described). The combination of both methods, and the downstream use of location data for third-party advertising targeting, creates compliance exposure under state sensitive data frameworks that require opt-in consent for precise geolocation processing. JURISDICTION FLAGS: California (CPRA sensitive data opt-in), Colorado (CPA sensitive data consent), Virginia (VCDPA sensitive data consent), Washington State (My Health MY Data Act may apply if location data relates to health facility visits). Illinois does not have a specific geolocation statute but BIPA is inapplicable here. Canadian users under PIPEDA require meaningful consent for sensitive data collection. CONTRACT AND VENDOR IMPLICATIONS: If geolocation data is shared with advertising technology vendors, those vendors must be assessed as service providers or contractors under CPRA rather than third parties, with appropriate contractual restrictions. Procurement teams should audit data processing agreements with advertising platforms receiving location-derived data. COMPLIANCE CONSIDERATIONS: Compliance teams should verify that the consent mechanism for device-level geolocation is implemented as an opt-in (not opt-out) in jurisdictions requiring it for sensitive data. The IP-based approximation pathway should be documented in data mapping as a separate processing activity with its own legal basis. CPRA-required sensitive data disclosures should be reviewed for adequacy.
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Geolocation data can reveal sensitive information about where you live, work, and spend time, and Redfin uses it both to personalize the service and for broader advertising and targeting purposes.
This provision means Redfin may track your physical location in real time when you use its mobile app or website, and uses that data for both service features and targeted advertising, including on third-party platforms.
ConductAtlas has identified this type of provision across 11 platforms. See the full comparison.
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