Provision record
PlanetScale · PlanetScale Privacy Policy · View original document ↗

Interest-Based Advertising Data Sharing

Medium severity High confidence Explicit document language Common · 287 of 352 platforms
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Document Record

What it is

PlanetScale shares your data with advertising companies like Google so they can show you targeted ads on other websites and platforms, and to find other users similar to you.

This analysis describes what PlanetScale's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your usage data, identifiers, and behavioral inferences from the PlanetScale platform may be used to target you with advertising on completely separate third-party platforms, which many users would not anticipate from a developer database service.

Clause Stability Stable

0
Changes
3
Months Monitored
May 7, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 4430 other provisions on other platforms.

Consumer impact (what this means for users)

Your online activity data and behavioral inferences collected while using PlanetScale's services may be shared with advertising partners including Google, enabling cross-platform targeted advertising and lookalike audience targeting, unless you opt out through the website footer or Cookie Policy.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit the PlanetScale website footer and click 'Do Not Share My Personal Information' to opt out of interest-based advertising data sharing. Alternatively, manage third-party cookie preferences through the Cookie Policy at https://planetscale.com/legal/cookies.

How other platforms handle this

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

Squarespace Medium

we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Interest-based advertising. We may engage third-party advertising companies, such as Google, to display our ads on their online services. We may also share information about our users with these companies to facilitate advertising for our Services to them or similar users on other online platforms.

Excerpt from PlanetScale's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision engages CPRA's definition of 'sharing' personal information for cross-context behavioral advertising, which triggers opt-out rights under California Civil Code 1798.120 regardless of whether a sale occurs.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
PlanetScale Privacy Policy
Entity
PlanetScale
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005424
Document ID
CA-D-00684
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b315065acb8a4282c6e54c56681b20e824edab57d1106f1ca3a23a4a553b776d
Analysis generated
May 7, 2026 19:37 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: PlanetScale
Document: PlanetScale Privacy Policy
Record ID: CA-P-005424
Captured: 2026-05-07 19:37:22 UTC
SHA-256: b315065acb8a4282…
URL: https://conductatlas.com/platform/planetscale/planetscale-privacy-policy/provision/CA-P-005424/interest-based-advertising-data-sharing/
Accessed: Aug. 11, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does PlanetScale's Interest-Based Advertising Data Sharing clause do?

Your usage data, identifiers, and behavioral inferences from the PlanetScale platform may be used to target you with advertising on completely separate third-party platforms, which many users would not anticipate from a developer database service.

How does this clause affect you?

Your online activity data and behavioral inferences collected while using PlanetScale's services may be shared with advertising partners including Google, enabling cross-platform targeted advertising and lookalike audience targeting, unless you opt out through the website footer or Cookie Policy.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.

Is ConductAtlas affiliated with PlanetScale?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by PlanetScale.