Pinterest shares your personal data with advertisers and advertising partners to deliver targeted ads based on your behavior both on and off the Pinterest platform.
This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational scope of Pinterest's cross-context advertising system, defining what data sources inform ad selection and where resulting advertisements may be distributed. The authorization extends behavioral tracking and ad targeting beyond Pinterest's owned platform to partner sites and external contexts.
Your off-platform activity tracked via Pinterest's pixels and cookies is combined with your on-platform data to build a profile for advertising, affecting your online experience and privacy. California residents and EU users have specific rights to opt out of this data sharing.
How other platforms handle this
We and our third-party partners, including advertising partners, may use the information we collect from you, including information about your gameplay, preferences, and device, to provide you with targeted advertising both within and outside of our Services. We may share data with advertising partn...
Microsoft uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to: provide and improve our products; personalize your experiences; make recommendations and display advertising. For advertising, we use data collected through our advertising services i...
To make the Platform more relevant and enjoyable for you, we customize parts of your experience on the Platform to show you creators and content we think you will be interested in, including ads and other content sponsored by or in collaboration with our creators and our partners. We customize what ...
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"Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both on and off Pinterest. For example, if you show an interest in camping tents on Pinterest or browse sleeping bags on one of our partner's websites, we may show you ads for other outdoor products.— Excerpt from Pinterest's Pinterest Privacy Policy
Cross-context behavioral advertising involving third-party data sharing triggers CCPA 'sale' or 'sharing' provisions, requiring a Do Not Sell/Share opt-out mechanism. Under GDPR, this activity likely requires explicit consent as a legal basis given its intrusive nature.
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This provision establishes the operational scope of Pinterest's cross-context advertising system, defining what data sources inform ad selection and where resulting advertisements may be distributed. The authorization extends behavioral tracking and ad targeting beyond Pinterest's owned platform to partner sites and external contexts.
Your off-platform activity tracked via Pinterest's pixels and cookies is combined with your on-platform data to build a profile for advertising, affecting your online experience and privacy. California residents and EU users have specific rights to opt out of this data sharing.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.