Pinterest · Pinterest Privacy Policy · View original document ↗

Cookie and Tracking Technology Use

Medium severity Uncommon · 25 of 325 platforms
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Document Record

What it is

Pinterest uses cookies, pixels, and similar tracking technologies to collect data about your behavior on and off Pinterest, and to enable advertising and analytics functions.

This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational mechanism by which Pinterest collects behavioral and preference data through cookies, which supports both service functionality and data collection practices outlined in the referenced Cookie Policy. This authorization enables persistent data collection across user sessions.

Consumer impact (what this means for users)

Pinterest's use of persistent tracking technologies across the web means your online activity is monitored broadly, even outside the Pinterest app or website. You can manage cookie preferences through Pinterest's consent management platform or your browser settings.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Access Pinterest's cookie consent tool via the privacy settings page to review and update your cookie preferences, or adjust your browser settings to block third-party cookies.

How other platforms handle this

ADP Medium

We use cookies, web beacons, pixel tags, and other tracking technologies on our websites to recognize you and your preferences, authenticate users, analyze website traffic and usage patterns, and to deliver personalized content and advertisements. We may use both session cookies and persistent cooki...

ClickUp Medium

We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web bea...

Okta Medium

We use cookies, web beacons, pixel tags, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, your preferences, and your device. This may include information such as your IP address, browser type, operating system, referri...

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We also use "cookies" or similar technologies to obtain log data. For example, we use cookies to store your language preferences or other settings so you don't have to set them up every time you visit Pinterest. For more information about how we use cookies, please review our Cookie Policy.

— Excerpt from Pinterest's Pinterest Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Cookie-based tracking for advertising purposes requires informed consent under GDPR/ePrivacy Directive and must be implemented through a compliant Consent Management Platform (CMP). Under CCPA, cookie-based data sharing for advertising may constitute 'selling' or 'sharing' personal information requiring opt-out rights.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC oversees consumer protection and has addressed cookie-based tracking practices in enforcement actions concerning deceptive data collection.
    File a complaint →

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Pinterest Privacy Policy
Entity
Pinterest
Document last updated
May 5, 2026
Tracking information
First tracked
March 15, 2026
Last verified
March 15, 2026
Record ID
CA-P-000694
Document ID
CA-D-00098
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
3d80a38898d8248cbc65b5194926e29055e6f1624a9fad78b25fd64d0ecbf349
Analysis generated
March 15, 2026 11:43 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Pinterest
Document: Pinterest Privacy Policy
Record ID: CA-P-000694
Captured: 2026-03-15 11:43:59 UTC
SHA-256: 3d80a38898d8248c…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/cookie-and-tracking-technology-use/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Pinterest's Cookie and Tracking Technology Use clause do?

The provision establishes the operational mechanism by which Pinterest collects behavioral and preference data through cookies, which supports both service functionality and data collection practices outlined in the referenced Cookie Policy. This authorization enables persistent data collection across user sessions.

How does this clause affect you?

Pinterest's use of persistent tracking technologies across the web means your online activity is monitored broadly, even outside the Pinterest app or website. You can manage cookie preferences through Pinterest's consent management platform or your browser settings.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 25 platforms. See the full comparison.

Is ConductAtlas affiliated with Pinterest?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.