The policy states that user-submitted queries and conversation content may be used to train and improve Perplexity's AI models, with an opt-out available through account settings.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that conversational input submitted by users during ordinary platform use may be incorporated into AI model training workflows. The opt-out mechanism's operational scope, accessibility, and technical implementation are material to compliance under GDPR and CCPA, particularly regarding whether opt-out requests are honored prospectively or also retroactively.
Interpretive note: The policy does not specify whether the opt-out applies retroactively to previously collected data or only to future collection, and the legal basis for this processing under GDPR is not explicitly stated.
The updated privacy policy removed a sentence stating that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. This statement previously appeared at the top of the policy as an explicit reassurance. The revised policy retains the substantive privacy protections elsewhere in the document but removes this introductory clarity. Users should review the full updated privacy policy to confirm what data practices remain in effect.
View change record →The updated Privacy Notice states that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. The policy also expands disclosure about cookies, first-party advertising measurement, and user privacy choices. This clarification directly addresses advertiser data handling practices, which is a material privacy concern for users of AI services.
View change record →The updated privacy notice expands transparency about how Perplexity collects and processes data across its services. The revised terms explicitly disclose that Comet browser collects browsing history, local data, and usage patterns; that Email Assistant analyzes email content for response advice but does not use that content for AI training; and that account data collection applies when creating accounts, submitting queries, and uploading documents. The policy now clearly separates consumer and enterprise data handling, stating that enterprise and API offerings are governed separately where Perplexity acts as a processor rather than a controller. You can review Comet privacy settings through the browser's controls and configure data collection preferences through your account settings.
View change record →Current version adds explicit opt-out mechanism for conversation training and clarifies terminology from 'searches and interactions' to 'queries and conversations'.
View full change record →Under this provision, search queries and conversation history submitted to Perplexity may be used to train its AI models unless the user opts out via account settings. The agreement states an opt-out is available, though the policy does not specify whether opting out affects data already collected or only future data.
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Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We may use the information we collect, including your queries and conversations, to train, evaluate, and improve our AI models and services. You can opt out of having your conversations used to train our models by adjusting your settings.Excerpt from Perplexity AI's Perplexity Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages GDPR Article 6 (lawful basis for processing), Article 21 (right to object), and CCPA/CPRA provisions governing use of personal information beyond the primary transaction purpose.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes that conversational input submitted by users during ordinary platform use may be incorporated into AI model training workflows. The opt-out mechanism's operational scope, accessibility, and technical implementation are material to compliance under GDPR and CCPA, particularly regarding whether opt-out requests are honored prospectively or also retroactively.
Under this provision, search queries and conversation history submitted to Perplexity may be used to train its AI models unless the user opts out via account settings. The agreement states an opt-out is available, though the policy does not specify whether opting out affects data already collected or only future data.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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