The DPA requires Perplexity to assist Customer with data subject rights requests and, to the extent required by Privacy Laws, with data protection impact assessments and prior consultation with competent authorities.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Perplexity's obligation to support Customer's DPIA and supervisory authority consultation obligations under GDPR Articles 35 and 36, conditioning that support on the extent required by applicable Privacy Laws.
Business customers using Perplexity services are now governed by an updated DPA with two material operational changes. First, subprocessor disclosures have shifted from a static document attachment (Annex 2) to a live online list maintained at https://trust.perplexity.ai/subprocessors, with notifications of changes coming through in-product notification or email rather than through formal amendment. Second, certain Perplexity services (specifically Embeddings API and Perplexity Search) now operate under product-specific data postures and terms that control over the main DPA, meaning the data handling for those services may differ from the baseline agreement. Business customers should review the Trust Center list regularly and check for in-product notifications regarding subprocessor changes, as the updated terms no longer require static amendment cycles.
View change record →This addition clarifies Perplexity's affirmative duties to assist customers in exercising data subject rights and conducting impact assessments required under privacy laws, reducing customer compliance burden.
View full change record →The agreement requires Perplexity to assist with data subject rights requests and, where required by Privacy Laws, with conducting DPIAs and prior regulatory consultation, supporting Customer's compliance obligations under GDPR and equivalent laws.
Cross-platform context
See how other platforms handle Data Protection Impact Assessment and Supervisory Authority Consultation Assistance and similar clauses.
Compare across platforms →"Perplexity shall, in relation to the processing of Personal Data and to enable Customer to comply with its obligations which arise as a result thereof, provide assistance to Customer by: notifying Customer of requests from individuals pursuant to their rights under Privacy Laws, including by providing, deleting or correcting the relevant Personal Data, or by enabling Customer to do the same, insofar as this is possible; to the extent required by Privacy Laws, conducting data protection impact assessments and, if required, prior consultation with relevant competent authorities.Excerpt from Perplexity AI's Perplexity Data Processing Addendum
REGULATORY LANDSCAPE: This provision engages GDPR Articles 35 (data protection impact assessments) and 36 (prior consultation with supervisory authorities), which impose mandatory obligations on controllers processing data likely to result in high risk to individuals.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes Perplexity's obligation to support Customer's DPIA and supervisory authority consultation obligations under GDPR Articles 35 and 36, conditioning that support on the extent required by applicable Privacy Laws.
The agreement requires Perplexity to assist with data subject rights requests and, where required by Privacy Laws, with conducting DPIAs and prior regulatory consultation, supporting Customer's compliance obligations under GDPR and equivalent laws.
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