This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause caps the frequency of compliance audits and imposes procedural prerequisites, meaning a Customer cannot conduct an unannounced or open-ended audit at will.
Business customers using Perplexity services are now governed by an updated DPA with two material operational changes. First, subprocessor disclosures have shifted from a static document attachment (Annex 2) to a live online list maintained at https://trust.perplexity.ai/subprocessors, with notifications of changes coming through in-product notification or email rather than through formal amendment. Second, certain Perplexity services (specifically Embeddings API and Perplexity Search) now operate under product-specific data postures and terms that control over the main DPA, meaning the data handling for those services may differ from the baseline agreement. Business customers should review the Trust Center list regularly and check for in-product notifications regarding subprocessor changes, as the updated terms no longer require static amendment cycles.
View change record →Customers are permitted to audit Perplexity AI's DPA compliance, but that right is constrained to once per 12 months and is conditioned on advance written notice and agreed scope.
How other platforms handle this
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
if you are located in the EEA, Switzerland, or the U.K., you have the right to lodge a complaint with the Data Protection Authority where you are located or where the issue took place.
to object to profiling activities based on our own legitimate interests
"Customer shall be permitted to request such information and/or audit (to the extent required by Privacy Laws) no more than once every 12 months, upon 30 days' advance written notice to Perplexity, and only after the Parties come to agreement on the scope of the auditExcerpt from Perplexity AI's Perplexity Data Processing Addendum
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause caps the frequency of compliance audits and imposes procedural prerequisites, meaning a Customer cannot conduct an unannounced or open-ended audit at will.
Customers are permitted to audit Perplexity AI's DPA compliance, but that right is constrained to once per 12 months and is conditioned on advance written notice and agreed scope.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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