Peacock tracks what you watch and shares that information with advertisers and social media platforms to show you targeted ads both on Peacock and on other websites.
This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for Peacock's interest-based advertising model, defining the scope of data sharing with external partners and the uses of viewing history data in ad targeting. The clause specifies that data flows to multiple categories of third parties beyond Peacock's direct control.
What you watch on Peacock may be shared with third-party advertising networks and social media platforms like Meta and Google to target you with ads, potentially implicating your rights under the Video Privacy Protection Act (VPPA) and CCPA.
How other platforms handle this
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
We work with advertising partners to display advertisements on our services and on third-party websites and apps. These partners may use cookies, pixel tags, and similar technologies to collect information about your activities on our services and other websites to provide you with targeted advertis...
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"We and our advertising partners use information about your use of the Service, including your viewing history, to serve you with interest-based advertising. This may include sharing information about your viewing activity with third parties, including social media platforms and advertising networks, in order to serve you with relevant advertisements on and off the Service.— Excerpt from Peacock's Peacock Terms of Use
(1) REGULATORY FRAMEWORK: The Video Privacy Protection Act (VPPA, 18 U.S.C. § 2710) prohibits video service providers from knowingly disclosing personally identifiable information concerning video content requested or obtained by a consumer to any third party without informed written consent. CCPA/CPRA (Cal. Civ. Code § 1798.100 et seq.) classifies sharing of personal information with advertising networks as a 'sale' or 'sharing' requiring opt-out rights. The FTC Act Section 5 applies to unfair or deceptive data sharing practices. GDPR Art. 6 and Art. 9 are engaged for any EU-resident users. The FTC and state AGs are primary enforcement authorities; private right of action exists under VPPA with statutory damages of $2,500 per violation. (2)
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This provision establishes the operational framework for Peacock's interest-based advertising model, defining the scope of data sharing with external partners and the uses of viewing history data in ad targeting. The clause specifies that data flows to multiple categories of third parties beyond Peacock's direct control.
What you watch on Peacock may be shared with third-party advertising networks and social media platforms like Meta and Google to target you with ads, potentially implicating your rights under the Video Privacy Protection Act (VPPA) and CCPA.
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