Peacock tracks what you watch and shares that information with advertisers and social media platforms to show you targeted ads both on Peacock and on other websites.
This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for Peacock's interest-based advertising model, defining the scope of data sharing with external partners and the uses of viewing history data in ad targeting. The clause specifies that data flows to multiple categories of third parties beyond Peacock's direct control.
What you watch on Peacock may be shared with third-party advertising networks and social media platforms like Meta and Google to target you with ads, potentially implicating your rights under the Video Privacy Protection Act (VPPA) and CCPA.
How other platforms handle this
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We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
"We and our advertising partners use information about your use of the Service, including your viewing history, to serve you with interest-based advertising. This may include sharing information about your viewing activity with third parties, including social media platforms and advertising networks, in order to serve you with relevant advertisements on and off the Service.Excerpt from Peacock's Terms of Use
(1) REGULATORY FRAMEWORK: The Video Privacy Protection Act (VPPA, 18 U.S.C.
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This provision establishes the operational framework for Peacock's interest-based advertising model, defining the scope of data sharing with external partners and the uses of viewing history data in ad targeting. The clause specifies that data flows to multiple categories of third parties beyond Peacock's direct control.
What you watch on Peacock may be shared with third-party advertising networks and social media platforms like Meta and Google to target you with ads, potentially implicating your rights under the Video Privacy Protection Act (VPPA) and CCPA.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.