Paramount+ allows outside ad companies to place tracking tools on your device to build a profile of your browsing and viewing habits and serve you targeted ads both on and off the Paramount+ platform.
Your browsing behavior, device identifiers, and viewing habits collected by Paramount+ are shared with advertising networks and social media companies who use this data to target you with ads across the internet, creating a cross-platform profile you may not be aware of.
Cross-platform context
See how other platforms handle Third-Party Advertising Data Sharing and similar clauses.
Compare across platforms →Third-party trackers embedded by Paramount+ follow your activity across the internet, not just on the platform, meaning your data is being collected and monetized in ways that extend far beyond your use of the streaming service itself.
REGULATORY FRAMEWORK: Implicates CCPA/CPRA §1798.120 (right to opt out of sale/sharing for cross-context behavioral advertising), FTC Act Section 5 (unfair or deceptive practices in data collection), and GDPR Art. 6(1)(a) (consent) and Art. 7 for EU users where consent is the lawful basis for behavioral advertising. The EU ePrivacy Directive (Cookie Directive, 2002/58/EC as amended) requires prior informed consent for non-essential cookies, enforced by national data protection authorities.
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Regulatory citations, enforcement risk, and due diligence action items.
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