Provision record
OneLogin · OneLogin Privacy Policy · View original document ↗

Legitimate Interests as Legal Basis for Marketing

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Document Record

What it is

One Identity claims it has a legitimate business reason to send you marketing emails and contact you about its products without needing your explicit consent, as long as it believes the communications are relevant to your professional role.

ⓘ

This analysis describes what OneLogin's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The reliance on legitimate interests as a legal basis under data protection frameworks (such as GDPR) establishes the procedural mechanism by which OneLogin processes marketing-related personal data without requiring opt-in consent, provided the entity's interests are deemed to outweigh user privacy interests.

Consumer impact (what this means for users)

One Identity may send you unsolicited marketing communications based on its own assessment that this is in its legitimate business interests, without obtaining your prior consent — though you can object to this processing and request it stops.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Email privacy@oneidentity.com to exercise your GDPR Art. 21 right to object to processing of your personal data for direct marketing purposes. One Identity must stop processing your data for this purpose upon receipt of your objection.

Cross-platform context

See how other platforms handle Legitimate Interests as Legal Basis for Marketing and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
We rely on our legitimate interests to process your personal information for business development and marketing purposes, including to send you information about our products, services, and events that we believe may be of interest to you as a business professional.

Excerpt from OneLogin's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY FRAMEWORK: GDPR Art.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Provision details

Document information
Document
OneLogin Privacy Policy
Entity
OneLogin
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 7, 2026
Record ID
CA-P-005097
Document ID
CA-D-00694
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2f3d5d8f647e1d9b644b511893ae52c9cec32c51d4d9324e4c1c3fc6677106c5
Analysis generated
May 7, 2026 15:59 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: OneLogin
Document: OneLogin Privacy Policy
Record ID: CA-P-005097
Captured: 2026-05-07 15:59:32 UTC
SHA-256: 2f3d5d8f647e1d9b…
URL: https://conductatlas.com/platform/onelogin/onelogin-privacy-policy/provision/CA-P-005097/legitimate-interests-as-legal-basis-for-marketing/
Accessed: Sept. 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does OneLogin's Legitimate Interests as Legal Basis for Marketing clause do?

The reliance on legitimate interests as a legal basis under data protection frameworks (such as GDPR) establishes the procedural mechanism by which OneLogin processes marketing-related personal data without requiring opt-in consent, provided the entity's interests are deemed to outweigh user privacy interests.

How does this clause affect you?

One Identity may send you unsolicited marketing communications based on its own assessment that this is in its legitimate business interests, without obtaining your prior consent — though you can object to this processing and request it stops.

Is ConductAtlas affiliated with OneLogin?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by OneLogin.