Okta can email you marketing content about their products. You can unsubscribe from marketing emails using the link in each email, but Okta will still send you account-related messages.
This analysis describes what Okta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Okta's authorization to conduct direct marketing outreach while establishing an opt-out mechanism. It distinguishes between marketing and transactional communications, permitting the latter to continue regardless of opt-out status, which maintains operational continuity for account-related communications.
If you've given Okta your email — for example, by downloading a whitepaper or signing up for a trial — you will receive marketing emails that you can unsubscribe from, but Okta will retain your contact and behavioral data for other purposes even after opt-out.
How other platforms handle this
If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
Depending on where you live, you may have certain rights with respect to your personal information, such as the right to request access, correction, or deletion of your personal information, or to opt out of the sale or sharing of your personal information. If you are a California resident, you have...
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
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"We may use your personal information to send you marketing communications about our products, services, and events that we think may be of interest to you. You may opt out of receiving marketing communications from us by following the opt-out or unsubscribe instructions included in the email or other communication, or by contacting us as described in the 'How to Contact Us' section below. Please note that even if you opt out of receiving marketing messages, we may continue to send you non-marketing messages, such as those about your account or ongoing business relations.— Excerpt from Okta's Okta Privacy Policy
(1) REGULATORY FRAMEWORK: This provision implicates the CAN-SPAM Act (15 U.S.C. §7701 et seq.) for commercial email in the US (FTC enforcement); CASL (Canada's Anti-Spam Legislation) for emails to Canadian recipients; GDPR Art. 6(1)(a) and Recital 47 (consent or legitimate interest for direct marketing); ePrivacy Directive Art. 13 (opt-in for electronic marketing to individuals in the EU); and UK PECR Regulations 22-24 (electronic marketing consent requirements). The FTC, Canadian Radio-television and Telecommunications Commission (CRTC), and EU DPAs enforce these requirements. (2)
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The clause establishes Okta's authorization to conduct direct marketing outreach while establishing an opt-out mechanism. It distinguishes between marketing and transactional communications, permitting the latter to continue regardless of opt-out status, which maintains operational continuity for account-related communications.
If you've given Okta your email — for example, by downloading a whitepaper or signing up for a trial — you will receive marketing emails that you can unsubscribe from, but Okta will retain your contact and behavioral data for other purposes even after opt-out.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
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