Noom shares your personal data — including behavioral and usage data — with third-party advertising networks and analytics companies to personalize ads and measure marketing effectiveness.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational framework for data sharing with external analytics and advertising partners, enabling cross-site data aggregation and analysis. This data practice constitutes a standard mechanism for website analytics and ad targeting infrastructure.
Personal and potentially health-adjacent data flows to third-party advertising partners, creating risks of unwanted profiling and targeted marketing based on sensitive wellness behaviors.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"Third party analytics and advertising companies also collect personal data through our website and apps, including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, log data, and inferences based on and associated with that data, as described in our Cookie Policy. These third-parties may combine this data across multiple sites to improve analytics for their own purposes and for others. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at www.google.com/policies/privacy/partners.Excerpt from Noom's Privacy Policy
Third-party advertising data sharing implicates CCPA/CPRA's 'sale' and 'sharing' definitions, requiring a Do Not Sell/Share opt-out mechanism.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The provision establishes the operational framework for data sharing with external analytics and advertising partners, enabling cross-site data aggregation and analysis. This data practice constitutes a standard mechanism for website analytics and ad targeting infrastructure.
Personal and potentially health-adjacent data flows to third-party advertising partners, creating risks of unwanted profiling and targeted marketing based on sensitive wellness behaviors.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Noom.