Noom shares your personal data — including behavioral and usage data — with third-party advertising networks and analytics companies to personalize ads and measure marketing effectiveness.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational framework for data sharing with external analytics and advertising partners, enabling cross-site data aggregation and analysis. This data practice constitutes a standard mechanism for website analytics and ad targeting infrastructure.
Personal and potentially health-adjacent data flows to third-party advertising partners, creating risks of unwanted profiling and targeted marketing based on sensitive wellness behaviors.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...
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"Third party analytics and advertising companies also collect personal data through our website and apps, including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, log data, and inferences based on and associated with that data, as described in our Cookie Policy. These third-parties may combine this data across multiple sites to improve analytics for their own purposes and for others. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at www.google.com/policies/privacy/partners.— Excerpt from Noom's Noom Privacy Policy
Third-party advertising data sharing implicates CCPA/CPRA's 'sale' and 'sharing' definitions, requiring a Do Not Sell/Share opt-out mechanism. Under GDPR, this likely constitutes processing requiring valid legal basis, and the use of health-adjacent behavioral data for advertising purposes may require explicit consent under Article 9. Legal teams should review ad tech vendor agreements for data processing addenda compliance.
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The provision establishes the operational framework for data sharing with external analytics and advertising partners, enabling cross-site data aggregation and analysis. This data practice constitutes a standard mechanism for website analytics and ad targeting infrastructure.
Personal and potentially health-adjacent data flows to third-party advertising partners, creating risks of unwanted profiling and targeted marketing based on sensitive wellness behaviors.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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