This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies allow Noom and advertising partners to build profiles of user behavior that extend beyond the Noom platform, including users who have entered sensitive health information.
Interpretive note: The precise categories of data transmitted to advertising partners via pixels are not enumerated, creating uncertainty about whether health-related behavioral data is included in these transmissions.
Tracking pixels and cookies used by Noom and its advertising partners can monitor your behavior across the web, connecting your health app activity to broader online advertising profiles. Users concerned about cross-site tracking should review their browser and device cookie settings and consider using Noom's cookie preference center if available.
How other platforms handle this
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to object to profiling activities based on our own legitimate interests
"We and our third-party partners use cookies, web beacons, pixels, and other tracking technologies to collect information about your use of our Services and to serve you relevant advertisements both on and off our platform.Excerpt from Noom's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Tracking technologies allow Noom and advertising partners to build profiles of user behavior that extend beyond the Noom platform, including users who have entered sensitive health information.
Tracking pixels and cookies used by Noom and its advertising partners can monitor your behavior across the web, connecting your health app activity to broader online advertising profiles. Users concerned about cross-site tracking should review their browser and device cookie settings and consider using Noom's cookie preference center if available.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Noom.