California residents and users in certain other states have the right to opt out of the sale or sharing of their personal information with third parties, including advertising partners.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes California privacy law requirements by establishing the procedural mechanism through which users can exercise statutory data control rights. It delineates the scope of permissible data sharing absent an affirmative opt-out election by the user.
Without exercising this opt-out, your data continues to be shared with advertising partners; California residents, in particular, have a legally enforceable right to stop this sharing at any time.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
Access information about you consistent with legal requirements. In addition, you may have the right in some cases to receive or have your electronic information transferred to another party.
"You have a right to opt-out from the "sale" or "sharing" of your personal information. You also have a right to limit our use of sensitive personal information for purposes other than to provide Noom. Please visit Your Privacy Choices if you do not wish for us or our partners to share information relating to you and your use of Noom for marketing and advertising purposes.Excerpt from Noom's Privacy Policy
CCPA/CPRA mandates a clear and conspicuous Do Not Sell or Share link.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision operationalizes California privacy law requirements by establishing the procedural mechanism through which users can exercise statutory data control rights. It delineates the scope of permissible data sharing absent an affirmative opt-out election by the user.
Without exercising this opt-out, your data continues to be shared with advertising partners; California residents, in particular, have a legally enforceable right to stop this sharing at any time.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Noom.