California residents and users in certain other states have the right to opt out of the sale or sharing of their personal information with third parties, including advertising partners.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes California privacy law requirements by establishing the procedural mechanism through which users can exercise statutory data control rights. It delineates the scope of permissible data sharing absent an affirmative opt-out election by the user.
Without exercising this opt-out, your data continues to be shared with advertising partners; California residents, in particular, have a legally enforceable right to stop this sharing at any time.
How other platforms handle this
If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act (CCPA). These rights include the right to know about the personal information collected about you and the purposes for which it is used and shared, the right to delete personal informat...
You have the right to opt out of the sale or sharing of your personal information. To exercise this right, you can click the 'Do Not Sell or Share My Personal Information' link available on our website, or submit a request through our privacy rights portal. We will process your opt-out request withi...
Information You Provide may include sensitive personal information, as defined under applicable state privacy laws. We process such information in accordance with applicable law, such as to provide the Services and other permitted purposes under state privacy laws, like the California Consumer Priva...
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"You have a right to opt-out from the "sale" or "sharing" of your personal information. You also have a right to limit our use of sensitive personal information for purposes other than to provide Noom. Please visit Your Privacy Choices if you do not wish for us or our partners to share information relating to you and your use of Noom for marketing and advertising purposes.— Excerpt from Noom's Noom Privacy Policy
CCPA/CPRA mandates a clear and conspicuous Do Not Sell or Share link. Legal teams should verify the opt-out mechanism's technical implementation, confirm Global Privacy Control (GPC) signal compliance under CPRA, and ensure downstream vendor contracts contain appropriate data processing restrictions following opt-out.
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This provision operationalizes California privacy law requirements by establishing the procedural mechanism through which users can exercise statutory data control rights. It delineates the scope of permissible data sharing absent an affirmative opt-out election by the user.
Without exercising this opt-out, your data continues to be shared with advertising partners; California residents, in particular, have a legally enforceable right to stop this sharing at any time.
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