The 'reasonable measures' standard is vague and provides no specific security guarantee — if a breach occurs, this language limits Noom's accountability to users.
Noom collects highly sensitive health and wellness data — including weight, dietary habits, biometric data, and mental health information — and shares it with advertising and analytics partners, creating meaningful privacy exposure for users. Users in California and several other states have the right to access, delete, or opt out of the sale or sharing of their personal data. You can submit a data deletion or opt-out request via Noom's privacy request form at https://www.noom.com/noom-privacy-policy/ or by emailing privacy@noom.com.