Noom collects highly personal health information including your weight, food logs, exercise habits, biometric data, and mental health information when you use the app.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the scope of health data collection as a core operational function of the service. This data category constitutes sensitive personal information under data protection frameworks and defines the types of health metrics the platform processes.
Your most private health details are being stored by Noom and potentially used for personalization and marketing, creating significant privacy exposure if that data is shared or compromised.
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"Health data: We collect and analyze information concerning your health, such as weight, mental state, sleep and exercise habits, and food intake.— Excerpt from Noom's Noom Privacy Policy
Collection of biometric and mental health data triggers heightened obligations under CCPA/CPRA's sensitive data provisions, state biometric privacy statutes (e.g., BIPA in Illinois), and GDPR's Article 9 special category data rules. The absence of explicit HIPAA framing despite health data collection is a notable compliance gap that risk teams should assess.
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The clause establishes the scope of health data collection as a core operational function of the service. This data category constitutes sensitive personal information under data protection frameworks and defines the types of health metrics the platform processes.
Your most private health details are being stored by Noom and potentially used for personalization and marketing, creating significant privacy exposure if that data is shared or compromised.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Noom.