Noom · Noom Privacy Policy · View original document ↗

Collection of Sensitive Health Data

High severity Unique · 0 of 325 platforms
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Document Record

What it is

Noom collects highly personal health information including your weight, food logs, exercise habits, biometric data, and mental health information when you use the app.

This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes the scope of health data collection as a core operational function of the service. This data category constitutes sensitive personal information under data protection frameworks and defines the types of health metrics the platform processes.

Consumer impact (what this means for users)

Your most private health details are being stored by Noom and potentially used for personalization and marketing, creating significant privacy exposure if that data is shared or compromised.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Email privacy@noom.com with your request to delete your personal health data. Include your account email address and specify the data you want deleted.

How other platforms handle this

Roblox Medium

Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...

Best Buy Medium

We collect information about you in a variety of ways depending on how you interact with us and our products and services. This includes information you provide directly, information we collect automatically when you use our services, and information we receive from third parties. We may collect ide...

Tabnine Medium

Tabnine may collect and use technical data and related information, including but not limited to technical information about your device, system and application software, and usage data regarding your use of the Services (including code completion statistics and plugin interaction data), to facilita...

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▸ View Original Clause Language DOCUMENT RECORD
"
Health data: We collect and analyze information concerning your health, such as weight, mental state, sleep and exercise habits, and food intake.

— Excerpt from Noom's Noom Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Collection of biometric and mental health data triggers heightened obligations under CCPA/CPRA's sensitive data provisions, state biometric privacy statutes (e.g., BIPA in Illinois), and GDPR's Article 9 special category data rules. The absence of explicit HIPAA framing despite health data collection is a notable compliance gap that risk teams should assess.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has enforcement authority over unfair or deceptive data practices involving health data and has recently prioritized health data monetization enforcement.
    File a complaint →
  • Hhs Ocr
    If Noom's health data collection intersects with HIPAA-covered health information, HHS OCR has jurisdiction over protected health data privacy violations.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Noom Privacy Policy
Entity
Noom
Document last updated
May 5, 2026
Tracking information
First tracked
March 24, 2026
Last verified
March 24, 2026
Record ID
CA-P-001843
Document ID
CA-D-00397
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a0379f647f8b25f93b2d2c66eb4a79effe9179862952dd8f6dbf28df7f5e2b61
Analysis generated
March 24, 2026 07:12 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Noom
Document: Noom Privacy Policy
Record ID: CA-P-001843
Captured: 2026-03-24 07:12:11 UTC
SHA-256: a0379f647f8b25f9…
URL: https://conductatlas.com/platform/noom/noom-privacy-policy/collection-of-sensitive-health-data/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Noom's Collection of Sensitive Health Data clause do?

The clause establishes the scope of health data collection as a core operational function of the service. This data category constitutes sensitive personal information under data protection frameworks and defines the types of health metrics the platform processes.

How does this clause affect you?

Your most private health details are being stored by Noom and potentially used for personalization and marketing, creating significant privacy exposure if that data is shared or compromised.

Is ConductAtlas affiliated with Noom?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Noom.