This analysis describes what Neon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes the legitimate interests lawful basis under data protection regulations by requiring procedural safeguards (balancing tests) before marketing-related processing occurs, while establishing an objection mechanism as a user-facing control on the scope of such processing.
Under this clause, Neon may process personal information for marketing based on legitimate interests assessment, but users retain the right to object to this processing category at any time, which triggers cessation of that processing activity.
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"Where we rely on our legitimate interests as the basis for processing your personal information, we will carry out a balancing test to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms. You have the right to object to processing based on legitimate interests at any time.— Excerpt from Neon's Neon Privacy Policy
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The provision operationalizes the legitimate interests lawful basis under data protection regulations by requiring procedural safeguards (balancing tests) before marketing-related processing occurs, while establishing an objection mechanism as a user-facing control on the scope of such processing.
Under this clause, Neon may process personal information for marketing based on legitimate interests assessment, but users retain the right to object to this processing category at any time, which triggers cessation of that processing activity.
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