Microsoft Azure · Microsoft Privacy · View original document ↗

Targeted Advertising and Interest-Based Ads Opt-Out

Medium severity Unique · 0 of 343 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Microsoft Azure Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.

This analysis describes what Microsoft Azure's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes a procedural mechanism for users to decline personalized advertising while defining the technical implementation and duration of the opt-out preference. The cookie-based approach ties the preference to specific browsers rather than accounts, which affects persistence across devices and browser updates.

Recent Activity

This document changed recently

Medium Apr 19, 2026

Microsoft now discloses that it may contact you by phone for marketing using automated dialers and AI-generated voices if you have consented to marketing communications, which represents a new disclosure of contact method and technology type. The company has also reorganized its data retention policy to state it retains data for broader business purposes including improving products and protecting systems, while removing previous specific examples and retention criteria, making it less clear exactly how long specific types of your data will be kept. You should review your consent settings for marketing communications and verify what contact methods you have authorized, particularly if you have concerns about automated or AI-generated calls.

View change record →
Medium Apr 1, 2026

Microsoft's privacy policy now provides a less detailed explanation of how long your data is retained. Previously, the policy included specific examples, such as how long deleted emails remain in your system before final deletion, and listed criteria for deciding retention periods. Now those details are consolidated into a more general statement pointing readers to separate product documentation. This means you'll need to consult multiple documents to understand retention timelines for specific services, which reduces transparency at the point of reading the main privacy policy.

View change record →
Medium Mar 6, 2026

Microsoft's updated retention policy provides greater specificity about how long your data persists and under what conditions it is deleted. The policy now explicitly states that deleted items from OneDrive and Outlook.com may remain in Microsoft's systems for up to 30 days before permanent removal, even after you empty the Deleted Items folder. Additionally, the updated terms clarify that retention periods depend on whether you have an expectation that Microsoft will keep the data until you actively remove it, and whether automated controls exist to let you access and delete data yourself. You can review Microsoft's privacy dashboard to exercise available deletion controls and understand which services retain your data under these criteria.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 3, 2026
First Seen
Apr 17, 2026
Last Seen
This clause type exists across 3350 other provisions on other platforms.

Consumer impact (what this means for users)

Users may opt out of personalized advertising by visiting the designated opt-out page, with the preference maintained for five years through a browser cookie. If a user clears cookies, switches browsers, or uses a new device, the opt-out preference does not carry forward and the terms apply as written, resuming personalized advertising delivery.

How other platforms handle this

Strava Medium

We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...

Shein Medium

src="https://trc.taboola.com/1142432/trc/3/json" ... src="https://www.googletagmanager.com/gtag/js?id=DC-15299257" ... src="https://tr.snapchat.com/config/com/af90c7f8-bd28-4988-b1ce-1711aad792f4.js" ... src="https://tr.snapchat.com/config/com/8fbe1595-8c5a-46b1-bbb2-66f3d57debde.js" ... src="https:...

Skillshare Medium

If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...

See all platforms with this clause type →

Monitoring

Microsoft Azure has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Start Monitor free trial Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
To opt out of receiving personalized advertising from Microsoft, including Xandr, visit our opt-out page. When you opt out, your preference is stored in a cookie that is specific to the web browser you are using. The opt-out cookie has an expiration date of five years.

— Excerpt from Microsoft Azure's Microsoft Privacy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Microsoft Privacy
Entity
Microsoft Azure
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
May 10, 2026
Record ID
CA-P-000161
Document ID
CA-D-00018
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a67035af599dcfcefd7a22ae7c70147370fe6651cb96942500cd2ead91f2a017
Analysis generated
April 27, 2026 09:55 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Microsoft Azure
Document: Microsoft Privacy
Record ID: CA-P-000161
Captured: 2026-04-27 09:55:26 UTC
SHA-256: a67035af599dcfce…
URL: https://conductatlas.com/platform/microsoft-azure/microsoft-privacy/targeted-advertising-and-interest-based-ads-opt-out/
Accessed: June 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Start Compliance free trial

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Microsoft Azure's Targeted Advertising and Interest-Based Ads Opt-Out clause do?

The provision establishes a procedural mechanism for users to decline personalized advertising while defining the technical implementation and duration of the opt-out preference. The cookie-based approach ties the preference to specific browsers rather than accounts, which affects persistence across devices and browser updates.

How does this clause affect you?

Users may opt out of personalized advertising by visiting the designated opt-out page, with the preference maintained for five years through a browser cookie. If a user clears cookies, switches browsers, or uses a new device, the opt-out preference does not carry forward and the terms apply as written, resuming personalized advertising delivery.

Is ConductAtlas affiliated with Microsoft Azure?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft Azure.