This analysis describes what Microsoft Azure's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a procedural mechanism for users to decline personalized advertising while defining the technical implementation and duration of the opt-out preference. The cookie-based approach ties the preference to specific browsers rather than accounts, which affects persistence across devices and browser updates.
Microsoft now discloses that it may contact you by phone for marketing using automated dialers and AI-generated voices if you have consented to marketing communications, which represents a new disclosure of contact method and technology type. The company has also reorganized its data retention policy to state it retains data for broader business purposes including improving products and protecting systems, while removing previous specific examples and retention criteria, making it less clear exactly how long specific types of your data will be kept. You should review your consent settings for marketing communications and verify what contact methods you have authorized, particularly if you have concerns about automated or AI-generated calls.
View change record →Microsoft's privacy policy now provides a less detailed explanation of how long your data is retained. Previously, the policy included specific examples, such as how long deleted emails remain in your system before final deletion, and listed criteria for deciding retention periods. Now those details are consolidated into a more general statement pointing readers to separate product documentation. This means you'll need to consult multiple documents to understand retention timelines for specific services, which reduces transparency at the point of reading the main privacy policy.
View change record →Microsoft's updated retention policy provides greater specificity about how long your data persists and under what conditions it is deleted. The policy now explicitly states that deleted items from OneDrive and Outlook.com may remain in Microsoft's systems for up to 30 days before permanent removal, even after you empty the Deleted Items folder. Additionally, the updated terms clarify that retention periods depend on whether you have an expectation that Microsoft will keep the data until you actively remove it, and whether automated controls exist to let you access and delete data yourself. You can review Microsoft's privacy dashboard to exercise available deletion controls and understand which services retain your data under these criteria.
View change record →Users may opt out of personalized advertising by visiting the designated opt-out page, with the preference maintained for five years through a browser cookie. If a user clears cookies, switches browsers, or uses a new device, the opt-out preference does not carry forward and the terms apply as written, resuming personalized advertising delivery.
How other platforms handle this
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
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"To opt out of receiving personalized advertising from Microsoft, including Xandr, visit our opt-out page. When you opt out, your preference is stored in a cookie that is specific to the web browser you are using. The opt-out cookie has an expiration date of five years.— Excerpt from Microsoft Azure's Microsoft Privacy
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The provision establishes a procedural mechanism for users to decline personalized advertising while defining the technical implementation and duration of the opt-out preference. The cookie-based approach ties the preference to specific browsers rather than accounts, which affects persistence across devices and browser updates.
Users may opt out of personalized advertising by visiting the designated opt-out page, with the preference maintained for five years through a browser cookie. If a user clears cookies, switches browsers, or uses a new device, the opt-out preference does not carry forward and the terms apply as written, resuming personalized advertising delivery.
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