This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
you may continue to see general audience marketing, such as The Home Depot ads on other websites that are placed based on the content available on the sites.
If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.
If you use TikTok's Custom Audiences (Customer File) Product, you agree to the Custom Audience (Customer File) Terms.
"Some interests will also be unavailable when you create your audience.Excerpt from Meta's Special Ad Category Requirements
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “Some interests will also be unavailable when you create your audience.”
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.