This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This requirement places an affirmative obligation on advertisers to ensure their use of targeting tools meets an inclusivity and non-discrimination standard, not merely a prohibition on overt exclusion.
Readers can expect that advertisers are prohibited from using Meta's audience tools in discriminatory ways.
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"Our audience options, like all audience selection tools on Facebook, must be used in ways that are inclusive and not discriminatory.— Excerpt from Meta's Meta Special Ad Category Requirements
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This requirement places an affirmative obligation on advertisers to ensure their use of targeting tools meets an inclusivity and non-discrimination standard, not merely a prohibition on overt exclusion.
Readers can expect that advertisers are prohibited from using Meta's audience tools in discriminatory ways.
ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.
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