This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This requirement places an affirmative obligation on advertisers to ensure their use of targeting tools meets an inclusivity and non-discrimination standard, not merely a prohibition on overt exclusion.
Readers can expect that advertisers are prohibited from using Meta's audience tools in discriminatory ways.
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you will not interfere with a third party's use and enjoyment of the Websites and Platforms
When you choose to transfer or upload the Content...to other platforms or websites operated by a third party, you shall do so in compliance with this Agreement and any terms and conditions of use of such other platform or website.
You may provide links to this Web Site, provided that (a) you do not remove or obscure, by framing or otherwise, any portion of this Web Site, including any advertisements, terms of use, copyright notice, and other notices on this Web Site, (b) you immediately deactivate and discontinue providing li...
"Our audience options, like all audience selection tools on Facebook, must be used in ways that are inclusive and not discriminatory.Excerpt from Meta's Special Ad Category Requirements
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This requirement places an affirmative obligation on advertisers to ensure their use of targeting tools meets an inclusivity and non-discrimination standard, not merely a prohibition on overt exclusion.
Readers can expect that advertisers are prohibited from using Meta's audience tools in discriminatory ways.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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