Meta · Meta Special Ad Category Requirements · View original document ↗

Audience Tools Must Be Used Without Discrimination

High severity High confidence Explicitdocumentlanguage Common · 285 of 352 platforms
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This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This requirement places an affirmative obligation on advertisers to ensure their use of targeting tools meets an inclusivity and non-discrimination standard, not merely a prohibition on overt exclusion.

Consumer impact (what this means for users)

Readers can expect that advertisers are prohibited from using Meta's audience tools in discriminatory ways.

How other platforms handle this

Minecraft Medium

It's also important for us that 3rd party tools/services don't seem "official" as we can't guarantee their quality.

McDonald's Medium

Please take steps to secure your access credentials such as login name and password, and do not share them with anyone.

Robinhood Medium

if you do choose to upload your photograph to our Service, please note that all images must adhere to our App Use Standards which you are required to comply with to use any of the Robinhood Services.

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▸ View Original Clause Language DOCUMENT RECORD
"
Our audience options, like all audience selection tools on Facebook, must be used in ways that are inclusive and not discriminatory.

— Excerpt from Meta's Meta Special Ad Category Requirements

Applicable regulations

CFAA
United States Federal
DMCA
United States Federal
DSA
European Union

Provision details

Document information
Document
Meta Special Ad Category Requirements
Entity
Meta
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-063843
Document ID
CA-D-00866
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4de5640b47cd9236ada309faebf35313a7ab697822066d095fcfd9e4f5d27eef
Analysis generated
May 20, 2026 18:42 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta
Document: Meta Special Ad Category Requirements
Record ID: CA-P-063843
Captured: 2026-05-20 18:42:43 UTC
SHA-256: 4de5640b47cd9236…
URL: https://conductatlas.com/platform/meta/meta-special-ad-category-requirements/provision/CA-P-063843/audience-tools-must-be-used-without-discrimination/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Meta's Audience Tools Must Be Used Without Discrimination clause do?

This requirement places an affirmative obligation on advertisers to ensure their use of targeting tools meets an inclusivity and non-discrimination standard, not merely a prohibition on overt exclusion.

How does this clause affect you?

Readers can expect that advertisers are prohibited from using Meta's audience tools in discriminatory ways.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.