This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers in or targeting the US are denied commonly used targeting and audience-building tools for Special Ad Category campaigns, significantly restricting how they can define their ad audience.
Interpretive note: The excerpt uses an ellipsis before listing the specific restricted options, suggesting additional restricted options may exist that are not captured in this excerpt.
US audiences are protected from being excluded or targeted via exclusion targeting, lookalike audiences, or saved audiences in Special Ad Category campaigns.
How other platforms handle this
Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer's ad campaign must be age targeted to 18+.
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"Certain audience options are limited or unavailable for these ads for advertisers based in or reaching the US...exclusion targeting, lookalike audiences and saved audiences.Excerpt from Meta's Special Ad Category Requirements
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Advertisers in or targeting the US are denied commonly used targeting and audience-building tools for Special Ad Category campaigns, significantly restricting how they can define their ad audience.
US audiences are protected from being excluded or targeted via exclusion targeting, lookalike audiences, or saved audiences in Special Ad Category campaigns.
ConductAtlas has identified this type of provision across 141 platforms. See the full comparison.
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