This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
you may continue to see general audience marketing, such as The Home Depot ads on other websites that are placed based on the content available on the sites.
If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.
If you use TikTok's Custom Audiences (Customer File) Product, you agree to the Custom Audience (Customer File) Terms.
Monitoring
Meta has changed this document before.
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"Some interests will also be unavailable when you create your audience.— Excerpt from Meta's Meta Special Ad Category Requirements
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The clause states: “Some interests will also be unavailable when you create your audience.”
ConductAtlas has identified this type of provision across 146 platforms. See the full comparison.
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