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A seven-year public retention period means political ads remain publicly accessible and attributable long after a campaign ends, creating an extended transparency and accountability record.
Interpretive note: The excerpt is a fragment beginning with 'have their ads entered into,' suggesting it is part of a larger list of requirements for political advertisers. The subject of the sentence is not fully present in the excerpt, so the actor (political advertisers) is inferred from context. The seven-year retention period is explicit.
Members of the public can access political ads in Meta's Ad Library for seven years after they are placed.
How other platforms handle this
we will delete your account data after three years of inactivity.
We shall promptly destroy personal information without delay when the retention period has expired or when the purpose of processing has been achieved, and the personal information is no longer necessary.
When Personal Information is no longer needed for the purposes for which it was collected, we securely delete, anonymize, or put it beyond use.
"have their ads entered into the public Ad Library for seven years.Excerpt from Meta's Special Ad Category Requirements
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A seven-year public retention period means political ads remain publicly accessible and attributable long after a campaign ends, creating an extended transparency and accountability record.
Members of the public can access political ads in Meta's Ad Library for seven years after they are placed.
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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