This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The mandatory category requirement imposes a compliance obligation with a specific effective date, meaning advertisers who do not update their campaigns by that date may face enforcement action.
US audiences can expect that financial products and services ads directed at them are subject to Special Ad Category requirements from January 21, 2025 onward.
How other platforms handle this
Special requests or substitutions for age-restricted products are not permitted. Age-restricted products may only be ordered from the catalog available on the Services at the time of checkout.
Our Products and Services are intended to be accessed and used for noncritical, non-commercial, home-based, personal uses and not for safety, security, or time-sensitive purposes.
We will allow ads for topical hemp seed oil products in the United States that contain negligible amounts of THC and no CBD and make no therapeutic or medicinal claims.
"Starting January 21, 2025, using this category is required for financial products and services campaigns for advertisers based in the United States or showing ads to audiences in the United States.Excerpt from Meta's Special Ad Category Requirements
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The mandatory category requirement imposes a compliance obligation with a specific effective date, meaning advertisers who do not update their campaigns by that date may face enforcement action.
US audiences can expect that financial products and services ads directed at them are subject to Special Ad Category requirements from January 21, 2025 onward.
ConductAtlas has identified this type of provision across 245 platforms. See the full comparison.
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