This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers in or targeting these regions lose access to key demographic targeting tools, directly constraining how they can reach audiences.
Interpretive note: The excerpt lists additional restricted audience options beyond age and gender; age and gender are stated as the primary claim here. Other restricted options (e.g., exclusion targeting, lookalike audiences) are covered separately in id 63836.
Users in the US, Canada, and certain European countries are protected from being targeted or excluded based on age or gender in Special Ad Category campaigns.
How other platforms handle this
Ads for certain products or services may not be targeted on the basis of gender, age, or location.
Creator events are only available if you are 13 or older.
Child Users can search for other users, or be searched for by other users, but only by providing an exact username or a referral link.
"Certain audience options are limited or unavailable for these ads for advertisers based in or reaching the US and advertisers reaching Canada and certain countries in Europe: age, gender...Excerpt from Meta's Special Ad Category Requirements
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Advertisers in or targeting these regions lose access to key demographic targeting tools, directly constraining how they can reach audiences.
Users in the US, Canada, and certain European countries are protected from being targeted or excluded based on age or gender in Special Ad Category campaigns.
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
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