This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Designating the advertiser as Controller and Meta Ireland as Processor for these services means the advertiser bears primary GDPR accountability for lawfulness of processing, with Meta acting on the advertiser's instructions.
Interpretive note: The clause establishes multiple related but distinct legal effects (Controller designation, Processor designation, instruction relationship). The canonical claim states the primary structural designation; the instruction relationship is noted in omitted_material.
Meta requires advertisers to accept that they, not Meta, hold Controller responsibility for Personal Information in Business Tool Data used for matching, measurement, and analytics.
How other platforms handle this
We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
"The parties acknowledge and agree that you are the Controller in respect of the Processing of Personal Information in Business Tool Data for purposes of providing matching, measurement and analytics services... and that you instruct Meta Platforms Ireland Limited... as your Processor...Excerpt from Meta's Business Tools Terms
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Designating the advertiser as Controller and Meta Ireland as Processor for these services means the advertiser bears primary GDPR accountability for lawfulness of processing, with Meta acting on the advertiser's instructions.
Meta requires advertisers to accept that they, not Meta, hold Controller responsibility for Personal Information in Business Tool Data used for matching, measurement, and analytics.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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