This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Requiring the full legal name of the actual beneficiary creates an auditable disclosure trail identifying who is ultimately behind an ad.
Interpretive note: The excerpt defines what the beneficiary field must contain but does not itself state the legal obligation to complete it; the requirement is implicit in the definitional framing. The EU DSA context is drawn from the clause name rather than the excerpt text itself.
Advertisers must accurately identify the true beneficiary of each ad by full legal name, not a shortened or informal name.
How other platforms handle this
We will make it clear by notice to you which (if any) goods or services, or website links, we receive a benefit from by featuring them on our Platform.
please email our DSA single point of contact at dsa@mailchimp.com to communicate with Mailchimp regarding our content moderation practices in connection with the DSA.
In certain situations, Glassdoor may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
"Beneficiary field : the full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.Excerpt from Meta Ads's Meta Advertising Policies
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Requiring the full legal name of the actual beneficiary creates an auditable disclosure trail identifying who is ultimately behind an ad.
Advertisers must accurately identify the true beneficiary of each ad by full legal name, not a shortened or informal name.
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
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