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This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause identifies a conditional opt-out right — qualified by 'may have' and 'as defined under applicable law' — and specifies the mechanisms available to exercise it.
Interpretive note: The right is expressly conditional ('may have') and scope-limited ('as defined under applicable law'). These qualifiers are preserved in all fields.
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
View change record →Depending on applicable law, you may be able to opt out of Mercury's 'sale' or 'sharing' of your Personal Information by using the 'Your Privacy Choices' link or enabling GPC.
How other platforms handle this
You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data.
Monitoring
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"You may have the right to opt out of the "sale" or "sharing" of Personal Information, as defined under applicable law. You may exercise this right by clicking the "Your Privacy Choices" link...or enabling GPC.Excerpt from Mercury's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause identifies a conditional opt-out right — qualified by 'may have' and 'as defined under applicable law' — and specifies the mechanisms available to exercise it.
Depending on applicable law, you may be able to opt out of Mercury's 'sale' or 'sharing' of your Personal Information by using the 'Your Privacy Choices' link or enabling GPC.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mercury.