This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes that retention periods are not fixed and that regulatory obligations in the financial sector may require Mercury to retain certain Personal Information beyond a standard necessity threshold.
Interpretive note: The excerpt contains an ellipsis, suggesting intervening language that may qualify or expand the general retention standard. The canonical claim reflects only the language available in the quoted excerpt.
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
View change record →Your Personal Information may be retained by Mercury beyond the period of immediate necessity if law or industry standards applicable to Mercury's regulated financial environment require it.
How other platforms handle this
We may need to keep your data for longer than our specified retention periods to honor your requests, including to continue keeping you opted out of marketing emails, or to comply with legal, regulatory, accounting...
Oura also has legal obligations to retain certain personal data for a specific period of time, such as for tax purposes. These required retention periods may include, for example, accounting and tax requirements, legal claims...
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information...
"We retain Personal Information only as long as necessary...Because Mercury operates in a regulated financial environment, certain information may be retained for extended periods as required by law or industry standards.Excerpt from Mercury's Privacy Policy
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The clause establishes that retention periods are not fixed and that regulatory obligations in the financial sector may require Mercury to retain certain Personal Information beyond a standard necessity threshold.
Your Personal Information may be retained by Mercury beyond the period of immediate necessity if law or industry standards applicable to Mercury's regulated financial environment require it.
ConductAtlas has identified this type of provision across 274 platforms. See the full comparison.
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