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This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
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You may also have the right to appeal requests that we deny by emailing privacy@anthropic.com.
You may make a verifiable consumer request related to your personal information twice per 12-month period.
If we deny your rights request, you have the right to appeal that decision. We will provide you with the necessary information to submit an appeal at that time.
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"certain requests may be denied where permitted by law. For example, for personal accounts, some Personal Information we may process may be subject to federal laws that are exempt from U.S. state privacy laws.Excerpt from Mercury's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “certain requests may be denied where permitted by law. For example, for personal accounts, some Personal Information we may process may be subject to federal laws that are exempt from U.S. state privacy laws.”
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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