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This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
View change record →How other platforms handle this
Right to withdraw consent. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.
The right to request restriction of processing of Personal Data or object to processing of Personal Data carried out pursuant to (i) a legitimate interest...or (ii) performance of a task in the public interest
The right to object to the processing of your Personal Data, as allowed by applicable law
Monitoring
Mercury has changed this document before.
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"Where we rely on consent, you may withdraw it at any time with respect to future processing.Excerpt from Mercury's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “Where we rely on consent, you may withdraw it at any time with respect to future processing.”
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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