This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page...
Covered individuals are able to exercise certain choices under the EU-U.S. DPF, UK DPF Extension, and the Swiss-U.S. DPF regarding how some of their personal information is used and shared, and may access, correct, or delete certain personal information...
You may exercise the abovementioned rights free of charge by contacting us at the contact details in the "Contact Information" section of this Policy.
"Mobile Advertising: You can opt-out of having your mobile advertising identifiers used for certain types of targeted or personalized advertising by accessing the settings in your mobile device.Excerpt from McDonald's's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Mobile Advertising: You can opt-out of having your mobile advertising identifiers used for certain types of targeted or personalized advertising by accessing the settings in your mobile device.”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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