The policy discloses that targeting cookies set by McDonald's or its advertising partners may be used to build interest profiles and deliver advertising on third-party sites, and that these cookies may interact with other third-party cookies in the user's browser, with tracking occurring over time and across multiple websites and devices.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes cross-site and cross-device behavioral tracking for advertising purposes by McDonald's and third-party advertising networks, with the additional disclosure that targeting cookies may view, edit, or set other third-party cookies in the user's browser.
Under this clause, McDonald's and its advertising partners may use targeting cookies to build interest-based profiles and track online activity across third-party websites and devices over time. Consumers can decline targeting cookies through the McDonald's Cookie Settings Tool, browser controls, or by activating the Global Privacy Control signal.
Cross-platform context
See how other platforms handle Targeted Advertising and Cookie-Based Profiling and similar clauses.
Compare across platforms →"Targeting Cookies: These cookies may be set through our online services by us or our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites. These advertisements may also place cookies that can view, edit, or set other third-party cookies in your web browser. We and selected third parties (such as our advertising networks) may use these technologies to collect information about your online activities, over time and across third-party websites and devices, and when using our online services to further personalize your experience with us.Excerpt from McDonald's's Privacy Policy
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This provision authorizes cross-site and cross-device behavioral tracking for advertising purposes by McDonald's and third-party advertising networks, with the additional disclosure that targeting cookies may view, edit, or set other third-party cookies in the user's browser.
Under this clause, McDonald's and its advertising partners may use targeting cookies to build interest-based profiles and track online activity across third-party websites and devices over time. Consumers can decline targeting cookies through the McDonald's Cookie Settings Tool, browser controls, or by activating the Global Privacy Control signal.
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