This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
To obtain access to certain of these programs and other offerings, we may ask to collect your Personal Data, including name, contact information, professional information, account information, and transaction information.
The value of any financial incentive we offer is reasonably related to the value of any Personal Information you provide to us.
if the Rewards Program is cancelled or discontinued, we will make reasonable efforts to notify you by email and on the Rewards Dashboard and to provide you with at least 90 days to redeem your accrued Points
"McDonald's estimates in good faith that the value of the personal information that McDonald's collects through the MyMcDonald's Rewards program would be less than the value that the MyMcDonald's Rewards program provides to consumers.Excerpt from McDonald's's Privacy Policy
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “McDonald's estimates in good faith that the value of the personal information that McDonald's collects through the MyMcDonald's Rewards program would be less than the value that the MyMcDonald's Rewards program provides to consumers.”
ConductAtlas has identified this type of provision across 125 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.