Provision record
McDonald's · McDonald's Privacy Policy · View original document ↗

Targeting cookies build interest profiles for advertising

Common · 140 of 343 platforms
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This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Writer

They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser...

Hilton

Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.

Indeed

We use cookies, web beacons, and other similar technologies, including from third-party partners such as Google and Facebook, for measurement services, better targeting advertisements, marketing purposes and to improve the performance of the Sites.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Targeting Cookies: These cookies may be set through our online services by us or our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.

Excerpt from McDonald's's Privacy Policy

Provision details

Document information
Document
McDonald's Privacy Policy
Entity
McDonald's
Date stated by the document
July 1, 2026
As printed in McDonald's’s text (version CA-V-004418), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
May 5, 2026
Text quoted from version
CA-V-004418, captured July 2, 2026
Record ID
CA-P-053364
Document ID
CA-D-000627
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-004418)
239b88ef141c639b1173b6eff8b8e27ac3c6d8260d1ea3a0c346ae6a1ec5658a
Analysis generated
July 9, 2026 09:29 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-004418, captured July 2, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: McDonald's
Document: McDonald's Privacy Policy
Record ID: CA-P-053364
Version: CA-V-004418
Captured: 2026-07-02 01:01:56 UTC
SHA-256: 239b88ef141c639b…
URL: https://conductatlas.com/platform/mcdonalds/mcdonalds-privacy-policy/provision/CA-P-053364/targeting-cookies-build-interest-profiles-for-advertising/
Accessed: Nov. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does McDonald's's Targeting cookies build interest profiles for advertising clause do?

The clause states: “Targeting Cookies: These cookies may be set through our online services by us or our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.

Is ConductAtlas affiliated with McDonald's?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.