Provision record
McDonald's · McDonald's Privacy Policy · View original document ↗

Performance cookies track visits and traffic sources

Low severity Explicit document language Common · 295 of 352 platforms
Stay ahead of the changes
Track McDonald's and get the diff the day its terms change.
Share 𝕏 Share in Share 🔒 PDF

This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4186 other provisions on other platforms.

How other platforms handle this

Baseten Medium

These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor.

Cerebras Medium

We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...

GitHub Medium

We may use online analytics products that use cookies to help us analyze how de-identified users use our Services and to enhance your experience... We may also employ third-party Cookies to gather data for interest-based advertising.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Performance Cookies: These cookies allow us to track visits and traffic sources so we can measure and improve the performance of our online services.

Excerpt from McDonald's's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
McDonald's Privacy Policy
Entity
McDonald's
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-053362
Document ID
CA-D-00627
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
482caf5dfacdab6e9adc5e0136860aef5e3fc638952402bc29047d99f8bea94b
Analysis generated
July 9, 2026 09:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: McDonald's
Document: McDonald's Privacy Policy
Record ID: CA-P-053362
Captured: 2026-07-09 09:29:18 UTC
SHA-256: 482caf5dfacdab6e…
URL: https://conductatlas.com/platform/mcdonalds/mcdonalds-privacy-policy/provision/CA-P-053362/performance-cookies-track-visits-and-traffic-sources/
Accessed: Aug. 3, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

Other risks in this policy

Related Analysis

Get the research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.

Frequently Asked Questions

What does McDonald's's Performance cookies track visits and traffic sources clause do?

The clause states: “Performance Cookies: These cookies allow us to track visits and traffic sources so we can measure and improve the performance of our online services.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.

Is ConductAtlas affiliated with McDonald's?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.