Provision record
McDonald's · McDonald's Privacy Policy · View original document ↗

McDonald's uses data for targeted direct marketing

High confidence Common · 273 of 343 platforms

Key Facts · in the document’s own words

What does McDonald's use your personal information to provide?
“to provide you with general and personalized electronic and non-electronic direct marketing information and support our targeted advertising initiatives concerning our products and services, as well as our business partners' products and services...”
Version CA-V-004418, captured July 2, 2026 · live source ↗
Our reading, not the document’s words
McDonald's uses your personal information to provide you with general and personalized electronic and non-electronic direct marketing and to support targeted advertising for its own products and services as well as its business partners' products and services.
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This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Your data is used not only to market McDonald's own offerings but also those of third-party business partners, expanding the commercial use of your information.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Your personal information may be used to target you with marketing for McDonald's products and services and for its business partners' products and services, through both electronic and non-electronic channels.

How other platforms handle this

RunPod

We may send you direct marketing communications and may personalize these messages based on your needs and interests.

Uber

Uber uses data (except Guest Users' data) to market its services, and those of Uber partners.

Palantir

We use your Contact Data, Professional Data, Technical Data, Communication Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to send you marketing communications...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
to provide you with general and personalized electronic and non-electronic direct marketing information and support our targeted advertising initiatives concerning our products and services, as well as our business partners' products and services...

Excerpt from McDonald's's Privacy Policy

Provision details

Document information
Document
McDonald's Privacy Policy
Entity
McDonald's
Date stated by the document
July 1, 2026
As printed in McDonald's’s text (version CA-V-004418), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
May 5, 2026
Text quoted from version
CA-V-004418, captured July 2, 2026
Record ID
CA-P-053302
Document ID
CA-D-000627
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-004418)
239b88ef141c639b1173b6eff8b8e27ac3c6d8260d1ea3a0c346ae6a1ec5658a
Analysis generated
July 9, 2026 09:29 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-004418, captured July 2, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: McDonald's
Document: McDonald's Privacy Policy
Record ID: CA-P-053302
Version: CA-V-004418
Captured: 2026-07-02 01:01:56 UTC
SHA-256: 239b88ef141c639b…
URL: https://conductatlas.com/platform/mcdonalds/mcdonalds-privacy-policy/provision/CA-P-053302/mcdonalds-uses-data-for-targeted-direct-marketing/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does McDonald's's McDonald's uses data for targeted direct marketing clause do?

Your data is used not only to market McDonald's own offerings but also those of third-party business partners, expanding the commercial use of your information.

How does this clause affect you?

Your personal information may be used to target you with marketing for McDonald's products and services and for its business partners' products and services, through both electronic and non-electronic channels.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with McDonald's?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.