McDonald's · McDonald's Privacy Policy · View original document ↗

McDonald's uses data for targeted direct marketing

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your data is used not only to market McDonald's own offerings but also those of third-party business partners, expanding the commercial use of your information.

Consumer impact (what this means for users)

Your personal information may be used to target you with marketing for McDonald's products and services and for its business partners' products and services, through both electronic and non-electronic channels.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Notion Medium

if you register a Notion account or associate a Notion account with an email address provisioned by your organization, we may obtain information from third party data enrichment providers to help us to better tailor business-to-business marketing...

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
to provide you with general and personalized electronic and non-electronic direct marketing information and support our targeted advertising initiatives concerning our products and services, as well as our business partners' products and services...

— Excerpt from McDonald's's McDonald's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
McDonald's Privacy Policy
Entity
McDonald's
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-053302
Document ID
CA-D-00627
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
482caf5dfacdab6e9adc5e0136860aef5e3fc638952402bc29047d99f8bea94b
Analysis generated
July 9, 2026 09:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: McDonald's
Document: McDonald's Privacy Policy
Record ID: CA-P-053302
Captured: 2026-07-09 09:29:18 UTC
SHA-256: 482caf5dfacdab6e…
URL: https://conductatlas.com/platform/mcdonalds/mcdonalds-privacy-policy/provision/CA-P-053302/mcdonalds-uses-data-for-targeted-direct-marketing/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does McDonald's's McDonald's uses data for targeted direct marketing clause do?

Your data is used not only to market McDonald's own offerings but also those of third-party business partners, expanding the commercial use of your information.

How does this clause affect you?

Your personal information may be used to target you with marketing for McDonald's products and services and for its business partners' products and services, through both electronic and non-electronic channels.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with McDonald's?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.