“to personalize and improve our products and services and your overall customer experience...employing profiling technology (unless we notify you separately thereof, this will not include automated individual decisions that have legal effects for you...”
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users are protected from legally significant automated decisions being made without separate notice, while profiling for personalization may occur without that safeguard.
Interpretive note: The excerpt is truncated with an ellipsis after 'legal effects for you', so additional conditions or qualifications may follow that are not visible. Confidence is medium due to the incomplete excerpt.
McDonald's may profile you to personalize your experience, but automated individual decisions that have legal effects for you will not occur unless McDonald's separately notifies you.
How other platforms handle this
This includes the use of automated, dynamic vetting and scoring analysis tools to identify and take action, as well as human review to supplement our automated abuse prevention.
For example, when you communicate via the messaging platform, Hims & Hers may use AI to (i) help you make changes to your account or (ii) draft responses for customer care or for a qualified licensed healthcare professional to review.
We otherwise do not engage in profiling or automated decision making as defined under the State Privacy Laws.
"to personalize and improve our products and services and your overall customer experience...employing profiling technology (unless we notify you separately thereof, this will not include automated individual decisions that have legal effects for you...Excerpt from McDonald's's Privacy Policy
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Users are protected from legally significant automated decisions being made without separate notice, while profiling for personalization may occur without that safeguard.
McDonald's may profile you to personalize your experience, but automated individual decisions that have legal effects for you will not occur unless McDonald's separately notifies you.
ConductAtlas has identified this type of provision across 211 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.