This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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We may also generate new unique identifiers using existing user device information.
Our emails may have web beacons that offer information on your device type, email client, email reception, opens, and link clicks.
Category A: Identifiers. Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver's license number, passport number... Collected: Yes.
"internet protocol (IP) address; computer or mobile-device operating system and browser type; type of mobile device and its settings; unique device identifier (UDID) or mobile equipment identifier (MEID)...Excerpt from McDonald's's Privacy Policy
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The clause states: “internet protocol (IP) address; computer or mobile-device operating system and browser type; type of mobile device and its settings; unique device identifier (UDID) or mobile equipment identifier (MEID)...”
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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