The US addendum provides a CCPA-required financial incentive notice disclosing that participation in MyMcDonald's Rewards involves collection of identifiers, payment details, purchase records, app interaction data, geolocation, and behavioral inferences, with McDonald's stating it does not assign an independent monetary value to this data.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the data collection scope for the loyalty program and satisfies the California law requirement to disclose the material terms of financial incentive programs that involve personal information, including the categories of data collected and an estimate of its value relative to program benefits.
Under this clause, enrollment in MyMcDonald's Rewards is conditioned on opt-in consent and authorizes collection of identifiers, payment information, purchase records, geolocation, app interaction data, and behavioral inferences. The agreement states consumers may withdraw from the program at any time through profile settings in the McDonald's app.
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Compare across platforms →"McDonald's collects personal information in connection with providing the MyMcDonald's Rewards program to consumers. This includes the following categories of personal information: Identifiers, such as participants' name, email address, (optional) day and month of birth, and MyMcDonald's Rewards account numbers; Personal information described in Cal. Civil Code § 1798.80(e), such as phone number and payment information (such as payment card details); Commercial information, such as records of members' purchases, information about actions taken while using the McDonald's app, and members' rewards account credentials; Internet or other electronic network information reflecting a participants' interaction with the McDonald's app, in-restaurant technologies, or ads in connection with the MyMcDonald's Rewards program; Geolocation data, which may be collected if participants enable their devices to collect their location (and which can be disabled at any time in device settings); and Inferences drawn from any of the above categories of information to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.Excerpt from McDonald's's Privacy Policy
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This provision establishes the data collection scope for the loyalty program and satisfies the California law requirement to disclose the material terms of financial incentive programs that involve personal information, including the categories of data collected and an estimate of its value relative to program benefits.
Under this clause, enrollment in MyMcDonald's Rewards is conditioned on opt-in consent and authorizes collection of identifiers, payment information, purchase records, geolocation, app interaction data, and behavioral inferences. The agreement states consumers may withdraw from the program at any time through profile settings in the McDonald's app.
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