This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users are protected from legally significant automated decisions being made without separate notice, while profiling for personalization may occur without that safeguard.
Interpretive note: The excerpt is truncated with an ellipsis after 'legal effects for you', so additional conditions or qualifications may follow that are not visible. Confidence is medium due to the incomplete excerpt.
McDonald's may profile you to personalize your experience, but automated individual decisions that have legal effects for you will not occur unless McDonald's separately notifies you.
How other platforms handle this
Tinder may itself use or offer to You certain software-enabled technology utilizing artificial intelligence or machine learning systems ("AI Technology") as part of the Services.
We use your personal information to improve and enhance our Services, including through the use of various technologies (e.g., business intelligence tools, machine learning systems, and artificial intelligence), personalize content and features to your interests and goals...
This includes the use of automated, dynamic vetting and scoring analysis tools to identify and take action, as well as human review to supplement our automated abuse prevention.
"to personalize and improve our products and services and your overall customer experience...employing profiling technology (unless we notify you separately thereof, this will not include automated individual decisions that have legal effects for you...Excerpt from McDonald's's Privacy Policy
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Users are protected from legally significant automated decisions being made without separate notice, while profiling for personalization may occur without that safeguard.
McDonald's may profile you to personalize your experience, but automated individual decisions that have legal effects for you will not occur unless McDonald's separately notifies you.
ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.
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