WBD provides an Ad Choices portal where users can manage their preferences for targeted advertising across WBD services.
This analysis describes what Max's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Targeted advertising typically involves the collection and use of personal data including viewing behavior, device identifiers, and inferred interests; the Ad Choices portal is the disclosed mechanism for limiting this use.
Interpretive note: The specific scope of the opt-out, including which data types and partners it covers, is not disclosed on this index page and requires review of the linked Ad Choices and regional policy documents.
If you do not proactively visit the Ad Choices portal at https://www.wbdprivacy.com/opt-out/, WBD may continue to use your personal data for targeted advertising by default, which may involve sharing data with advertising partners.
How other platforms handle this
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
src="https://trc.taboola.com/1142432/trc/3/json" ... src="https://www.googletagmanager.com/gtag/js?id=DC-15299257" ... src="https://tr.snapchat.com/config/com/af90c7f8-bd28-4988-b1ce-1711aad792f4.js" ... src="https://tr.snapchat.com/config/com/8fbe1595-8c5a-46b1-bbb2-66f3d57debde.js" ... src="https:...
If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
Monitoring
Max has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"Our Ad Choices site provides you more information about choices that you have for targeted advertising.— Excerpt from Max's Max Privacy Policy
(1) REGULATORY LANDSCAPE: The Ad Choices mechanism engages CCPA opt-out of sale and sharing requirements for California residents, the FTC Act's unfair and deceptive practices provisions, and GDPR consent requirements for EU users where targeted advertising relies on consent as the legal basis. The Digital Advertising Alliance and Network Advertising Initiative self-regulatory frameworks are also implicated. The FTC is the primary U.S. enforcement authority. (2) GOVERNANCE EXPOSURE: Medium. The disclosure of an Ad Choices portal is consistent with industry practice, but the adequacy of the opt-out mechanism depends on whether it satisfies applicable legal standards, particularly CCPA's opt-out of sale and sharing requirements and GDPR's consent withdrawal standards. Failure to honor opt-out requests is a known area of regulatory focus. (3) JURISDICTION FLAGS: California residents have a statutory right to opt out of the sale and sharing of personal information under CCPA, and WBD's Ad Choices portal must satisfy those requirements. EU users may have a right to withdraw consent for targeted advertising processing, and the legal basis used for this processing should be verified in the Legal Bases Chart. Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws also provide opt-out rights for targeted advertising. (4) CONTRACT AND VENDOR IMPLICATIONS: Advertising technology vendors and demand-side platforms integrated with WBD services should be assessed to confirm they honor opt-out signals received through the Ad Choices mechanism and comply with applicable data processing restrictions. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the Ad Choices portal to confirm it accurately reflects all current data sharing for targeted advertising, that opt-out signals are propagated downstream to all relevant vendors, and that the mechanism meets Global Privacy Control and other technical opt-out signal standards where required.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Targeted advertising typically involves the collection and use of personal data including viewing behavior, device identifiers, and inferred interests; the Ad Choices portal is the disclosed mechanism for limiting this use.
If you do not proactively visit the Ad Choices portal at https://www.wbdprivacy.com/opt-out/, WBD may continue to use your personal data for targeted advertising by default, which may involve sharing data with advertising partners.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Max.