WBD provides an Ad Choices portal where users can manage their preferences for targeted advertising across WBD services.
This analysis describes what Max's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Targeted advertising typically involves the collection and use of personal data including viewing behavior, device identifiers, and inferred interests; the Ad Choices portal is the disclosed mechanism for limiting this use.
Interpretive note: The specific scope of the opt-out, including which data types and partners it covers, is not disclosed on this index page and requires review of the linked Ad Choices and regional policy documents.
If you do not proactively visit the Ad Choices portal at https://www.wbdprivacy.com/opt-out/, WBD may continue to use your personal data for targeted advertising by default, which may involve sharing data with advertising partners.
How other platforms handle this
If you would like to opt out of the disclosure of your personal information for purposes that could be considered "sales" for those third parties' own commercial purposes, or "sharing" or processing for purposes of targeted advertising, please visit the following link, which is also available in the...
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
T-Mobile collects Customer Proprietary Network Information (CPNI), which is information about the quantity, technical configuration, type, destination, location, and amount of use of your service. T-Mobile may use your CPNI within its family of companies for the purpose of providing wireless telecom...
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"Our Ad Choices site provides you more information about choices that you have for targeted advertising.— Excerpt from Max's Max Privacy Policy
(1) REGULATORY LANDSCAPE: The Ad Choices mechanism engages CCPA opt-out of sale and sharing requirements for California residents, the FTC Act's unfair and deceptive practices provisions, and GDPR consent requirements for EU users where targeted advertising relies on consent as the legal basis. The Digital Advertising Alliance and Network Advertising Initiative self-regulatory frameworks are also implicated. The FTC is the primary U.S. enforcement authority. (2) GOVERNANCE EXPOSURE: Medium. The disclosure of an Ad Choices portal is consistent with industry practice, but the adequacy of the opt-out mechanism depends on whether it satisfies applicable legal standards, particularly CCPA's opt-out of sale and sharing requirements and GDPR's consent withdrawal standards. Failure to honor opt-out requests is a known area of regulatory focus. (3) JURISDICTION FLAGS: California residents have a statutory right to opt out of the sale and sharing of personal information under CCPA, and WBD's Ad Choices portal must satisfy those requirements. EU users may have a right to withdraw consent for targeted advertising processing, and the legal basis used for this processing should be verified in the Legal Bases Chart. Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws also provide opt-out rights for targeted advertising. (4) CONTRACT AND VENDOR IMPLICATIONS: Advertising technology vendors and demand-side platforms integrated with WBD services should be assessed to confirm they honor opt-out signals received through the Ad Choices mechanism and comply with applicable data processing restrictions. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the Ad Choices portal to confirm it accurately reflects all current data sharing for targeted advertising, that opt-out signals are propagated downstream to all relevant vendors, and that the mechanism meets Global Privacy Control and other technical opt-out signal standards where required.
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Targeted advertising typically involves the collection and use of personal data including viewing behavior, device identifiers, and inferred interests; the Ad Choices portal is the disclosed mechanism for limiting this use.
If you do not proactively visit the Ad Choices portal at https://www.wbdprivacy.com/opt-out/, WBD may continue to use your personal data for targeted advertising by default, which may involve sharing data with advertising partners.
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