Provision record
Max · Max Privacy Policy · View original document ↗

Ad Choices Targeted Advertising Opt-Out

Medium severity Medium confidence Explicit document language Common · 289 of 352 platforms
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Document Record

What it is

WBD provides an Ad Choices portal where users can manage their preferences for targeted advertising across WBD services.

This analysis describes what Max's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Targeted advertising typically involves the collection and use of personal data including viewing behavior, device identifiers, and inferred interests; the Ad Choices portal is the disclosed mechanism for limiting this use.

Interpretive note: The specific scope of the opt-out, including which data types and partners it covers, is not disclosed on this index page and requires review of the linked Ad Choices and regional policy documents.

Clause Stability Stable

0
Changes
4
Months Monitored
May 8, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 5149 other provisions on other platforms.

Consumer impact (what this means for users)

If you do not proactively visit the Ad Choices portal at https://www.wbdprivacy.com/opt-out/, WBD may continue to use your personal data for targeted advertising by default, which may involve sharing data with advertising partners.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit https://www.wbdprivacy.com/opt-out/ and follow the instructions on the Ad Choices page to manage your targeted advertising preferences for WBD services.

How other platforms handle this

Instacart Medium

By providing your mobile phone number, you consent to receive automated text (SMS) messages from Instacart...To opt out, reply STOP. For help, reply HELP or contact us directly...

Notion Medium

Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.

ZipRecruiter Medium

California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Our Ad Choices site provides you more information about choices that you have for targeted advertising.

Excerpt from Max's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: The Ad Choices mechanism engages CCPA opt-out of sale and sharing requirements for California residents, the FTC Act's unfair and deceptive practices provisions, and GDPR consent requirements for EU users where targeted …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Max Privacy Policy
Entity
Max
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-006431
Document ID
CA-D-00577
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a7b5615bb482ccf48117960059ce6386d36d7c781c3f1aa1cbb86baed1d4d4f1
Analysis generated
May 8, 2026 10:09 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Max
Document: Max Privacy Policy
Record ID: CA-P-006431
Captured: 2026-05-08 10:09:13 UTC
SHA-256: a7b5615bb482ccf4…
URL: https://conductatlas.com/platform/max/max-privacy-policy/provision/CA-P-006431/ad-choices-targeted-advertising-opt-out/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Max's Ad Choices Targeted Advertising Opt-Out clause do?

Targeted advertising typically involves the collection and use of personal data including viewing behavior, device identifiers, and inferred interests; the Ad Choices portal is the disclosed mechanism for limiting this use.

How does this clause affect you?

If you do not proactively visit the Ad Choices portal at https://www.wbdprivacy.com/opt-out/, WBD may continue to use your personal data for targeted advertising by default, which may involve sharing data with advertising partners.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with Max?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Max.