Marqeta · Marqeta Privacy Policy · View original document ↗

Session Monitoring and Behavioral Tracking

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Document Record

What it is

The document states that Marqeta and its third-party service providers may log session-level behavioral data including clicks, page visits, text entered, and time spent on pages, and that this data may be disclosed to third parties for Marqeta's business purposes including marketing and security.

This analysis describes what Marqeta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The explicit reference to logging text entered during sessions is operationally distinct relative to commonly observed tracking disclosures and may encompass form field content entered before submission. The document authorizes disclosure of session-level data to third parties for business purposes, which in combination with the CCPA sale and sharing provision means this data category may be subject to opt-out rights.

Interpretive note: The document does not specify whether text entry logging encompasses data entered into sensitive form fields prior to form submission; the operational scope of this practice cannot be fully determined from the document language alone.

Consumer impact (what this means for users)

Under this provision, session-level behavioral data including clicks, text entered into form fields, page visits, and dwell time is collected by Marqeta and its third-party service providers and may be disclosed to third parties for marketing and other business purposes; California residents and residents of applicable U.S. states can opt out of the sharing of internet and network information via the mechanisms described in the respective supplemental notices.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Use the Cookie Settings link on Marqeta's website to review and adjust tracking and analytics cookie preferences, which may reduce the scope of session-level behavioral data collected by third-party service providers. California residents may also enable a Global Privacy Control signal to opt out of the sharing of internet and network information.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
We and our third-party service providers may monitor visits to our Services and sessions of users; this monitoring may log the details of your visits to our Services and information generated in the course of using our Services, such as clicks, page visits, text entered, how long you spent on a page, and other details of your visits to or actions on our Services. We use these technologies to collect and retain usage data for the purposes described in this Notice, including for marketing and security purposes and to improve your experience with our Services. We may also disclose any of the data collected by these technologies to third parties for our business purposes.

Excerpt from Marqeta's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1. REGULATORY LANDSCAPE: This provision engages GDPR requirements for lawful basis for processing session-level behavioral data, which may require consent where cookies or similar tracking technologies are used to collect such data in the EEA or UK. The CCPA's internet and network information category encompasses the types of session data described. The FTC's guidance on session replay and behavioral tracking technologies is also relevant, as is the California Privacy Protection Agency's enforcement posture on session replay tools. 2. GOVERNANCE EXPOSURE: Medium. The specific disclosure that text entered during sessions may be logged is an operationally significant detail that extends beyond standard page view or click tracking disclosures. Whether this encompasses text entered into sensitive form fields, such as contact forms or account creation fields, is not addressed in the document. Compliance teams should assess whether the scope of session data collection is reflected in cookie notices and consent mechanisms. 3. JURISDICTION FLAGS: In the EEA and UK, session recording technologies that collect behavioral data typically require consent under GDPR and the applicable e-Privacy framework. California's CCPA categorizes this data as internet and network information, and the document explicitly includes this category in the CCPA sale and sharing disclosure. Illinois BIPA is not directly implicated by text entry logging but may warrant consideration if biometric data were collected as part of session monitoring. 4. CONTRACT AND VENDOR IMPLICATIONS: Third-party service providers conducting session monitoring on Marqeta's behalf must be bound by data processing agreements that address the scope of data collected, permissible use, retention, and disclosure. The document's statement that session data may be disclosed to third parties for business purposes requires that such disclosures be addressed in vendor contracts and, where applicable, in CCPA sale and sharing opt-out mechanisms. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that the session monitoring tools used by Marqeta and its service providers are disclosed in the Cookies and Related Technologies Notice and that consent mechanisms for EEA and UK users encompass session recording. The scope of text entry logging should be assessed to determine whether it captures data entered into fields containing personal or sensitive information, and whether additional disclosures or consent mechanisms are warranted.

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Applicable agencies

  • FTC
    The FTC has authority over consumer protection issues related to behavioral tracking and session monitoring practices, including the use of session replay tools that capture form field input
    File a complaint →

Provision details

Document information
Document
Marqeta Privacy Policy
Entity
Marqeta
Document last updated
May 5, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-074561
Document ID
CA-D-00667
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6553971c090c305c5e2834dd25ed83821a9bbb190a5c70870df2987f69e7c0d8
Analysis generated
July 12, 2026 17:53 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Marqeta
Document: Marqeta Privacy Policy
Record ID: CA-P-074561
Captured: 2026-07-12 17:53:18 UTC
SHA-256: 6553971c090c305c…
URL: https://conductatlas.com/platform/marqeta/marqeta-privacy-policy/provision/CA-P-074561/session-monitoring-and-behavioral-tracking/
Accessed: July 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Marqeta's Session Monitoring and Behavioral Tracking clause do?

The explicit reference to logging text entered during sessions is operationally distinct relative to commonly observed tracking disclosures and may encompass form field content entered before submission. The document authorizes disclosure of session-level data to third parties for business purposes, which in combination with the CCPA sale and sharing provision means this data category may be subject to opt-out rights.

How does this clause affect you?

Under this provision, session-level behavioral data including clicks, text entered into form fields, page visits, and dwell time is collected by Marqeta and its third-party service providers and may be disclosed to third parties for marketing and other business purposes; California residents and residents of applicable U.S. states can opt out of the sharing of internet and network information via …

Is ConductAtlas affiliated with Marqeta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Marqeta.